Forthcoming | 2009 | 2008 | 2007 | 2006 | 2005 | 2004

Forthcoming

• Amaldoss, Wilfred and Chuan He, “Product Variety, Informative Advertising and Price Competition,” Journal of Marketing Research, forthcoming.
• Amaldoss, Wilfred and Chuan He, “Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis,” Marketing Science, forthcoming.
• Amaldoss, Wilfred and Sanjay Jain, “Strategic Pricing: An Analysis of Social Influences,” Handbook of Research in Pricing. Ed. Vithala Rao, forthcoming.
• Bertini, Marco, Elie Ofek and Dan Ariely (Forthcoming), “The Impact of Add-on Features on Consumer Product Evaluation.” Journal of Consumer Research
• Ariely, Dan, Anat Brach and Stephen Meier (Forthcoming), “Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially.” American Economic Review
• Ariely, Dan, Uri Gneezy, George Lowenstein, and Nina Mazar (Forthcoming), “Large Stakes and Big Mistakes.” With Uri Gneezy, George Loewenstein and Nina Mazar. Review of Economic Studies.
• Ariely, Dan, Shahar Ayal and Francesca Gino (Forthcoming), “Contagion and Differentiation in Unethical Behavior: The Effect of One Bad Apple on the Barrel.”
• On Amir, Dan Ariely and Leonard Lee (Forthcoming), “In Search of Homo Economicus: Cognitive and the Role of Emotion in Preference Consistency.” Journal of Consumer Research.
• Ariely, Dan and Michael Norton (Forthcoming), “Conceptual Consumption.” Annual Review of Psychology.
• Escalas, J. E., and Bettman, J. R. (forthcoming), “Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning,” in J. Priester, D. MacInnis, and C. W. Park (eds.), Handbook of Brand Relationships, Armonk, NY: M. E. Sharpe.
• Bond, S. D., Bettman, J. R., and Luce, M. F. (2009), “Consumer Judgment from a Dual-Systems Perspective: Recent Evidence and Emerging Issues,” in N. K. Malhotra (ed.) Review of Marketing Research , Vol. 5, Armonk, NY: M. E. Sharpe, 3-37.
• Boulding, William F. and Markus Christen, “Research Note—Pioneering Plus a Broad Product Line Strategy:  Higher Profits or Deeper Losses?.” Management Science (forthcoming).
• Boulding, William F., Markus Christen, and Richard Staelin, “Optimal Market Intelligence Strategy When Management Attention Is Scarce.”Management Science (forthcoming).
• Carlson, Meloy, and Lieb (forthcoming), “Benefits Leader Reversion: How a Once Preferred Product Recaptures Its Standing,” Journal of Marketing Research, forthcoming (with Meg Meloy and Dan Lieb).
• Tanner and Carlson (forthcoming), “Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior,” Journal of Consumer Research, forthcoming, (with Rob Tanner).
• Ashton-James, C., Maddux, W., Galinsky, A., & Chartrand, T.L. (in press). Who I am depends on how I feel: The role of affect in the expression of culture. Psychological Science.
• Chartrand, T.L. & van Baaren, R. (in press). Human Mimicry. Advances in Experimental Social Psychology.
• Ferraro, R., Bettman, J., & Chartrand, T.L. (in press). The power of strangers: The effect of incidental consumer brand encounters on brand choice. Journal of Consumer Research.
• Desai, Preyas, Oded Koenigberg and Debu Purohit (2008), “Forward Buying by Retailers,” Journal of Marketing Research, (in press).
• Miller, E. G., Luce, M.F., Kahn, B.E. and Conant E.F. (forthcoming), Understanding Emotional Reactions for Negative Services: The Impact of Efficacy Beliefs and Stage in Process,” Journal of Service Research.
• Duan, Jason, and Carl F. Mela (2008), “The Role of Spatial Demand on Outlet Location and Pricing,” forthcoming, Journal of Marketing Research.
• Musalem, Andrés, Eric T. Bradlow and Jagmohan S. Raju, “Bayesian Estimation of Random-Coefficients Choice Models Using Aggregate Data,” Journal of Applied Econometrics, forthcoming.
• Musalem, Andrés and Yogesh Joshi, “How Much Should You Invest In Each Customer Relationship: A Competitive Strategic Approach,” Marketing Science, forthcoming.
• Musalem, Andrés, Marcelo Olivares, Eric T. Bradlow, Christian Terwiesch and Daniel Corsten, “Structural Estimation of the Effect of Out-of-Stocks,” (under first-round review at Management Science).
• Anand, Bharat and Ron Shachar (forthcoming) “Targeted Advertising as a Signal,” Quantitative Marketing and Economic.
• Wilbur, K. C., Y. Zhu (2008), “Click Fraud,” Marketing Science, forthcoming.

2009 Publications

• Zauberman, G., Kim, B. Kyu, Malkoc, S. A., and Bettman, J. R., 2009, “Discounting Time and Time Discounting:  Subjective Time Perception and Intertemporal Preferences,”Journal of Marketing Research.
• Ferraro, R., Bettman, J. R., and Chartrand, T. L., 2009, “The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice,”Journal of Consumer Research.
• Yoon, C., Gonzalez, R., and Bettman, J. R., 2009, “Using fMRI to Inform Marketing Research: Challenges and Opportunities,”Journal of Marketing Research, 46 (February).
• Paul N. Bloom and Aaron K. Chatterji, “Scaling Social Entrepreneurial Impact,” California Management Review Spring 2009, in press.
• Paul N. Bloom, “Overcoming Consumption Constraints through Social Entrepreneurship,” Journal of Public Policy & Marketing , 2009, in press.
• Naik, Prasad, Michel Wedel and Wagner A. Kamakura (2009) “Multi-Index Binary Response Analysis of Large Datasets,” Forthcoming at Journal of Business and Economic Statistics.
• Drolet, A., Luce, M.F. and Simonson, I. (2009) When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice Journal of Consumer Research, v36.
• Ron Shachar (2009) “The Political Participation Puzzle and Marketing” Journal of Marketing Research.

2008 Publications

• Amaldoss, Wilfred and Sanjay Jain (2008), “Name Your Own Price: An Analysis of Multi-Item Bidding.” Management Science, 54 (10), 1685-1699.
• Amaldoss, Wilfred, James Bettman, John Payne (2008), “Biased but Efficient: An Analysis of Asymmetric Dominance Effects on Strategy Choices.” Marketing Science, 27(5), 903-921.
• Amaldoss, Wilfred and Sanjay Jain (2008), “Trading Up: A Strategic Analysis of Reference Group Effects.” Marketing Science, 27(5), 932-942.
• Amnon Rapoport and Wilfred Amaldoss (2008), “In Search of Experimental Support for an Alternating Equilibria Solution in Symmetric Investment Games,” Journal of Economic Behavior and Organization, 67(1), 200-203.
• Amaldoss, Wilfred, Teck Ho, Aradhna Krishna, Kay-Yut Chen, Preyas Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, John Morgan, Ryan Oprea, and Joydeep Srivasatava (2008), “Experiments of Strategic Choice and Markets,” Marketing Letters, 19(3-4), 417-429.
• Amaldoss, Wilfred and Amnon Rapoport (2008), “Excessive Expenditures in Two-stage Contests: Theory and Experimental Evidence.” In Game Theory: Strategies, Equilibria and Theorems, Nova Publishers, NY.
• On Amir and Dan Ariely (2008), “Resting on Laurels: The Effects of Discrete Progress Markers as Subgoals on Task Performance and Preferences.” Journal of Experimental Psychology: Learning, Memory, and Cognition. Vol. 34, No. 5: 1158-71
• On Amir, Dan Ariely and Ziv Carmon (2008), “The Dissociation Between Monetary Assessment and Predicted Utility.” Marketing Science. Vol. 27, No. 6: 1055- 1064.
• On Amir, Dan Ariely and Nina Mazar (2008), “The Dishonesty of Honest People: A Theory of Self-Concept Maintenance.” Journal of Marketing Research. Vol. 45: 633-634.
• Ariely, Dan, Levy Boaz, Won Chi, Igor Elman, Scott Lukas and Nina Mazar (2008), “Gender Differences in the Motivational Processing of Facial Beauty.” Learning and Motivation. Vol. 39, No. 2: 136-145.
• Mochon, Daniel, Michael Norton and Dan Ariely (2008), “Getting off the Hedonic Treadmill, One Step at a Time: The Impact of Regular Religious Practice and Exercise on Well-being.” Journal of Economic Psychology. Vol. 29: 632-642.
• Ariely, Dan (2008), “Better Than Average? When Can We Say That Subsampling of Items is Better Than Statistical Summary Representations?” Perception & Psychophysics. Vol. 70, No. 7: 1325-26.
• Ariely, Dan and Uri Simonsohn (2008), “When Rational Sellers Face Nonrational Buyers: Evidence from Herding on eBay.” Management Science. Vol. 54, No. 9: 1624- 1637.
• Boris Maciejovsky, David Budescu and Dan Ariely (2008) “The Researcher as a Consumer of Scientific Publications: How Do Name Ordering Conventions Affect Inferences About Contribution Credits?” Marketing Science. Articles in Advance: 1-10.
• Ariely, Dan, Emir Kamenica and Drazen Prelec (2008), “Man’s Search for Meaning: The Case of Legos.” Journal of Economic Behavior and Organization. Vol. 67: 671-677.
• Leonard Lee, George Lowenstein, James Hong, Jim Young and Dan Ariely (2008), “If I’m Not Hot, Are You Hot or Not? Physical-Attractiveness Evaluations and Dating Preferences as a Function of One’s Own Attractiveness.” Psychological Science. Vol. 19, No. 7.
• Rebecca Waber, Baba Shiv, Ziv Carmon and Dan Ariely (2008), “Commercial Features of Placebo and Therapeutic Efficacy.” JAMA-The Journal of the American Medical Association. Vol. 299, No 9.
• Jeana Frost, Zoë Chance, Michael Norton and Dan Ariely (2008), “People are Experience Goods: Improving Online Dating with Virtual Dates” Journal of Interactive Marketing. Vol. 22, No. 1: 51-61.
• Uri Simonsohn, Niklas Karlsson, George Loewenstein and Dan Ariely (2008), “The Tree of Experience in the Forest of Information: Overweighing Experienced Relative to Observed Information.” GAMES and Economic Behavior Vol. 62: 263 – 286.
• Bettman, J. R., Luce, M. F., and Payne, J. W., 2008, “Consumer Decision Making: A Choice Goals Approach,” in C. Haugtvedt, P. Herr, and F. Kardes (eds.), Handbook of Consumer Psychology, Lawrence Erlbaum, 589-610.
• Tanner, R., Ferraro, R., Chartrand, T. L., Bettman, J. R., and van Baaren, R., 2008, “Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences,”Journal of Consumer Research, 34 (April), 754-766.
• Amaldoss, W., Bettman, J. R., and Payne, J. W., 2008, “Biased but Efficient: An Analysis of Coordination Facilitated by Asymmetric Dominance,”Marketing Science, 27 (September/October), 903-921.
• Bettman, J. R., Luce, M. F., and Payne, J. W., 2008, “Preference Construction and Preference Stability: Putting the Pillow to Rest,”Journal of Consumer Psychology , 18 (3), 170-174.
• Payne, J. W., Samper, A., Bettman, J. R., and Luce, M. F., 2008,  “Boundary Conditions on Unconscious Thought in Complex Decision Making,”Psychological Science, 19 (November), 1117-1122.
• Paul N. Bloom and J. Gregory Dees, “Cultivate Your Ecosystem,” Stanford Social Innovation Review, Winter 2008, pp. 46-53.
• Boulding, William F. and Markus Christen, "Disentangling Pioneering Cost Advantages and Disadvantages,"Marketing Science, 27(4), 2008.
• Russo, Carlson, Meloy, and Yong (2008), “The Goal of Consistency as a Cause of Distortion,” Journal of Experimental Psychology: General, 137(3), 456-470, (with Jay Russo, Meg Meloy, & Kevyn Yong).
• Carlson et al. (2008), “A Theoretical Framework for Goal-Based Choice and for Prescriptive Analysis,” Marketing Letters, 19(3), 241-254, (with Chris Janiszewski, Ralph L. Keeney, David H. Krantz, Howard C. Kunreuther, Mary Frances Luce, J. Edward Russo, Stijn M. J. van Osselaer, and Detlof von Winterfeldt).
• Chartrand, T.L., Fitzsimons, G.M., & Fitzsimons, G.J. (2008). Automatic effects of anthropomorphized objects on behavior. Social Cognition, 26, 198-209.
• Chartrand, T.L., Huber, J., Shiv, B., & Tanner, R. (2008). Nonconscious goals and consumer choice. Journal of Consumer Research, 35, 189-201.
• Fitzsimons, G. M., Chartrand, T.L., & Fitzsimons, G. J. (2008). Automatic effects of brand exposure on motivated behavior: How Apple makes you “think different”. Journal of Consumer Research, 35, 21-35.
• Bond, Carlson, and Keeney (2008), “Generating Objectives: Can Decision Makers Articulate What They Want?” Management Science, January, 56-70, (with Sam Bond and Ralph Keeney).
• Johnson, C.S., Norton, M.I., Nelson, L., Stapel, D., & Chartrand, T.L. (2008). The downside of feeling better: Self-regard repair harms performance. Self and Identity, 7, 262-277.
• Lakin, J., Chartrand, T.L., & Arkin, R. (2008). I am too just like you: Nonconscious mimicry as an automatic behavioral response to social exclusion. Psychological Science, 19, 816-822.
• Tanner, R., Ferraro, R., Chartrand, T.L., Bettman, J., & van Baaren, R. (2008). Of chameleons and consumption: The impact of mimicry on choice and preferences. Journal of Consumer Research, 34, 754-766.
• Amaldoss, Wilfred, Teck-Hua Ho, Aradhna Krishna, Preyas Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, John Morgan, Ryan Oprea, and Joydeep Srivasatava (2008), “Experiments on Strategic Choices and Markets,” Marketing Letters, 19 (3), 417-429.
• Desai, Preyas, Ajay Kalra and B.P.S. Murthi, (2008), “When Old is Gold: The Role of Business Longevity in Risky Situations,” Journal of Marketing, 72(1), 95-107.
• Fitzsimons, Gavan J. (2008), “Death to Dichotomizing,” Journal of Consumer Research, 35(1), 5-8.
• Fitzsimons, Gráinne M., Tanya L. Chartrand and Gavan J. Fitzsimons (2008) “Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”,” Journal of Consumer Research, 35(1), 21-35.
• Fitzsimons, Gavan J. and Sarah M. Moore (2008), “Should we ask our Children about Sex, Drugs and Rock & Roll?: Potentially Harmful Effects of Asking Questions About Risky Behaviors,” Journal of Consumer Psychology, 18, 82-95.
• Fitzsimons, Gavan J. and Sarah M. Moore (2008), “While Parents Might Not Want to, Researchers Really Should Ask Questions About Risky Behaviors,” Journal of Consumer Psychology, 18, 111-115.
• Chartrand, Tanya L., Gráinne M. Fitzsimons and Gavan J. Fitzsimons (2008), “Automatic Effects of Anthropomorphized Objects on Behavior,” Social Cognition, 26(2), 198-209.
• Huber, Joel; Kelly Goldsmith and Cassie Mogilner (2008), “Reinforcement versus Balance Response in Sequential Choice, Marketing Letters, 19 (December) 229-239.
• Viscusi, Kip, W., Joel Huber and Jason Bell (2008), "Estimating Discount Rates for Environmental Quality from Utility-Based Choice Experiments," Journal of Risk and Uncertainty, 37 (December), 199-220.
• Viscusi, Kip W., Joel Huber and Jason Bell (2008), "The Economic Value of Water Quality," Environmental and Resource Economics, Vol. 41, No. 2 (October), 169-187.
• Sharpe, Kathryn M., Richard Staelin and Joel Huber (2008), “Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand,” Journal of Consumer Research, 35 (October) 406-422.
• Joel Huber (2008), "The Value of Sticky Articles," Journal of Marketing Research, Editorial, 65 (June) 257-260.
• Joel Huber, W. Kip Viscusi and Jason Bell (2008), "Reference Dependence in Iterative Choices," Organizational Behavior and Human Decision Processes, 106.2 (July), 143-152.
• Du, Rex and Wagner Kamakura (2008),“Where did all that money go? An analysis of consumer expenditures in America,” Journal of Marketing, 72 (Nov.) 109-131.
• Grewal, Dhruv, Gopal Iyer, Wagner A. Kamakura, Anuj Mehrotra and Arun Sharma (2008) “Evaluation of Subsidiary Performance: Combining Marketing Process and Marketing Outcome Performance Metrics,” Journal of the Academy of Marketing Science, 23 (Fall), pp.346-350.
• Samaha, Stephen A. and Wagner A. Kamakura (2008) “Location, Location, Location: Assessing the Market Value of Real Estate Property,” Real Estate Economics, 36(4), pp.717-751.
• Naik, P., M.Wedel, L. Bacon, A. Bodapati, E. Bradlow, W. Kamakura, J. Kreulen, P. Lenk, D. Madigan, A.Montgomery (2008) “Challenges and Opportunities in High Dimensional Choice Data Analyses,” Marketing Letters, 19(4), 201-213.
• Payne, J. W., Samper, A., Bettman, J. R., and Luce, M. F., 2008,  “Boundary Conditions on Unconscious Thought in Complex Decision Making,” Psychological Science, 19 (November), 1117-1122.
• Carlson, Janiszewski, Keeney, Krantz, Kunreuther, Luce, Russo, van Osselaer, von Winterfeldt, (2008) “A Theoretical Framework for Goal-Based Choice and for Prescriptive Analysis” Marketing Letters, v19, 241-254
• Bettman, J. R., Luce, M. F., and Payne, J. W., 2008, “Preference Construction and Preference Stability: Putting the Pillow to Rest,”Journal of Consumer Psychology, 18 (3), 170-174.
• Miller, E. G., Kahn, B.E. and Luce, M.F. (2008) “Consumer Wait Management Strategies for Negative Service Events: A Coping Approach,” Journal of Consumer Research v34, p635-648.
• Bettman, J. R., Luce, M. F., and Payne, J. W., 2008, “Preference Construction and Preference Stability: Putting the Pillow to Rest,”Journal of Consumer Psychology.
• Alexander, David L., John G. Lynch, Jr., and Qing Wang (2008), “As Time Goes By:  Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?” Journal of Marketing Research, 45 (June), 307-319.
• Bronnenberg, Bart, J., Jean Pierre Dube, Carl F. Mela et al. (2008), “Measuring Long-Run Marketing Effects and Their Implications for Long-Run Marketing Decisions,” Marketing Letters, 19, 3-4 (December), 367-382.
• Ataman, Berk, Carl F. Mela and Harald J. van Heerde (2008), “Building Brands,” Marketing Science, 27, 6 (November-December), 1036-1054.
• Yao, Song and Carl F. Mela (2008), “Online Auction Demand,” Marketing Science, 27, 5 (September-October), 861-885.
• Bronnenberg, Bart J., Mike Kruger, and Carl F. Mela (2008), “The IRI Academic Dataset,” Marketing Science, 27, 4 (July_August), 745-748.
• Gupta, Sunil and Carl F. Mela (2008), “What is a Free Customer Worth?” Harvard Business Review, 86, 11 (November), 102-109.
• Ansari, Asim, Carl F. Mela, and Scott Neslin (2008), “Customer Channel Migration,” Journal of Marketing Research, 45, 1 (February), 60-76.
• Moorman, Christine (2008), “CMOs Take the Market’s Pulse,” Marketing News, November 15, 2008, 22.
• Moorman, Christine (2008), “CMOs Extremely Pessimistic about the Future, New CMO Survey Finds,” Marketing Management, 17 (November/December), 3-5 and 47.
• Rindfleisch, Aric, Alan J. Malter, Shankar Ganesan, and Christine Moorman (2008), “Cross Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines,” Journal of Marketing Research, XLV (June), 261-279.
• Musalem, Andrés, Eric T. Bradlow and Jagmohan S. Raju, “Who’s got the coupon: Estimating Consumer Preferences and Coupon Usage from Aggregate Information”, Journal of Marketing Research, 45 (December): 715-730.
• Staelin, Richard, Kathryn Sharpe and Joel Huber, “Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand”, Journal of Consumer Behavior, October 2008.
• Staelin, Richard, “An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty Five Years Later”, Marketing Science, January-February 2008.
• Wilbur, K. C. (2008), “A Two-Sided, Empirical Model of Television Advertising and Viewing Markets,” Marketing Science, 27 (3), 356-378.
• Wilbur, K. C. (2008), “How the Digital Video Recorder Changes Traditional Television Advertising,” Journal of Advertising, 37 (1), 143-149.

2007 Publications

• Ariely, Dan and Michael Norton (2007), “How Actions Create—Not Just Reveal—Preferences.” TRENDS in Cognitive Sciences. Vol. 12, No. 1: 13 – 16.
• Ariely, Dan and Michael Norton (2007), “Psychology and Experimental Economics: A Gap in Abstraction” Current Directions in Psychological Science. Vol. 16, Issue 6: 336 – 339.
• Kristina Shampanier, Nina Mazar, and Dan Ariely (2007), “Zero as a Special Price: The True Value of Free Products.” Marketing Science. Vol. 26, No. 6: 742-757.
• Eastwick, Paul, Eli Finkel, Daniel Mochon and Dan Ariely (2007), “Selective vs. Unselective Romantic Desire: Not All Reciprocity is Created Equal.” Psychological Science. Vol. 18, No. 4: 317-319.
• Norton, Michael, Jeana Frost and Dan Ariely (2007), “Less is More: The Lure of Ambiguity, or Why Familiarity Breeds Contempt.” Journal of Personality and Social Psychology. Vol. 92: 97-105.
• On Amir and Dan Ariely (2007), “Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays.” Journal of Marketing Research. Vol. 44, No. 1: 142-152.
• Wood, S. L., and Bettman, J. R., 2007, “Predicting Happiness:  How Normative Feeling Rules Influence (and Even Reverse) Durability Bias,”Journal of Consumer Psychology, 17(3), 188-201.
• Cavanaugh, L. A., Bettman, J. R., Luce, M. F., and Payne, J. W., 2007, “Appraising the Appraisal-Tendency Framework,”Journal of Consumer Psychology, 17 (3), 169-173.
• Zemack-Rugar, Y., Bettman, J. R., and Fitzsimons, G., 2007, “The Effects of Nonconsciously Priming Emotion Concepts on Behavior,”Journal of Personality and Social Psychology, 93 (6), 927-939.
• Boulding, William F., Seth Glickman, and Richard Staelin, et al. “A Framework for Quality Improvement:  An Analysis of Factors Responsible for Improvement at Hospitals Participating in the CRUSADE Quality Improvement Initiative,” American Heart Journal, 2007.
• Carlson and Shu (2007), “The Rule of Three: How the Third Event Signals the Emergence of a Streak,” Organizational Behavior and Human Decision Processes, 204(1), 113-121, 2007, (with Suzanne Shu).
• Bond, Carlson, Meloy, Russo, and Tanner (2007), “Information Distortion in the Evaluation of a Single Option,” Organizational Behavior and Human Decision Processes, 102, 240-254, (with Sam Bond, Meg Meloy, Jay Russo, and Rob Tanner).
• Ashton-James, C., van Baaren, R., Chartrand, T.L., & Decety, J. (2007). Mimicry and me: The impact of mimicry on self-construal. Social Cognition, 25, 518- 535.
• Chartrand, T.L., Dalton, A., & Fitzsimons, G.J. (2007). Nonconscious relationship reactance: When significant others prime opposing goals. Journal of Experimental Social Psychology, 43, 719-726.
• Desai, Preyas, Oded Koenigberg and Debu Purohit (2007), “A Research Note on the Role of Production Leadtime and Demand Uncertainty in Marketing Durable Goods,” Management Science, 53(1), 150-158.
• Zemack-Rugar, Yael, James R. Bettman and Gavan J. Fitzsimons (2007), “Effects of Nonconsciously Priming Emotion Concepts on Behavior,” Journal of Personality and Social Psychology, 93(6), 927-939.
• Morales, Andrea C. and Gavan J. Fitzsimons (2007), “Product Contagion: Changing Consumer Evaluations Through Physical Contact with “Disgusting” Products,” Journal of Marketing Research, 44(2), 272-283.
• Fitzsimons, Gavan J., Joseph Nunes and Patti Williams (2007), “License to Sin: The Liberating Role of Reporting Expectations,” Journal of Consumer Research, 34(1), 22-37.
• Chartrand, Tanya L., Amy N. Dalton and Gavan J. Fitzsimons (2007), “Nonconscious Relationship Reactance: When Significant Others Prime Opposing Goals,” Journal of Experimental Social Pyschology, 43(5), 719-726.
• Ferraro, Rosellina, Tanya L. Chartrand and Gavan J. Fitzsimons (2007), “The Effects of Incidental Brand Exposure on Consumption,” The Brand Experience: Handbook on Brand Management, Ed. Bernd H. Schmitt, Elgar, MA.
• Fitzsimons, Gavan J., Lauren G. Block and Patti Williams (2007), “Asking Questions About Vices Really Does Increase Vice Behavior,” Social Influence, 2(4), 237-243.
• Ravi Dhar, Joel Huber and Uzma Khan (2007), “The Shopping Momentum Effect,” Journal of Marketing Research, 64 (August), 370-378.
• Huber, Joel (2007), “Journal of Marketing Research in the New Competitive Journalistic Environment,” Journal of Marketing Research (opening editorial), 44 (February) 1-3.
• Kamakura, Wagner A. (2007) “Cross-Selling: Offering the Right Product to the Right Customer at the Right Time” in Le4zan Aksoy, Timothy Keiningham and David Bejou (Eds.) Profit Maximization through Customer Relationship Marketing, Haworth Press.
• Boatright, Peter, Wagner A. Kamakura and Suman Basuroy (2007) “Reviewing the Reviewers: The Impact of Individual Film Critics on Box-office Performance,” Quantitative Marketing and Economics, 5(4) 401-425.
• Du, Rex, Wagner A. Kamakura and Carl Mela (2007) “Size and Share of Customer Wallet,” Journal of Marketing 71(2) 94-113.
• Kamakura, Wagner A. and Jose A. Mazzon (2007) “Accounting for Voter Heterogeneity Within and Across Districts With a Factor-Analytic Voter Choice Model,” Political Analysis 15(1), 67-84.
• Moon, Sangkil, Wagner A. Kamakura and Johannes Ledolter (2007) “Estimating Promotion Response When Competitive Promotions Are Unobservable,” Journal of Marketing Research 44, 503-515.
• Kamakura, Wagner A and Wooseong Kang (2007) “Chain-wide and Store-level Analysis for Cross-Category Management,” Journal of Retailing 83(2) 159-70.
• Cavanaugh, L. A., Bettman, J. R., Luce, M. F., and Payne, J. W., 2007, “Appraising the Appraisal-Tendency Framework,”Journal of Consumer Psychology, 17 (3), 169-173.
• Lynch, John G., Jr. and Gal Zauberman (2007), “Construing Consumer Decision Making,” Journal of Consumer Psychology, 17 (2), 107-112.
• Lo, Alison Kingchung, John G. Lynch, Jr., and Richard Staelin, (2007) “How to Attract Customers by Giving Them the Short End of the Stick,” Journal of Marketing Research, 44 (February), 128-141.
• Lodish, Leonard M., and Carl F. Mela (2007), “If Brands Are Built Over Years, Why Are They Managed Over Quarters?,” July/August, Harvard Business Review, 85, 7/8 (July-August), 104-112.
• Du, Yuxing, Wagner Kamakura, and Carl F. Mela (2007), “Imputing Customers’ Share of Category Requirements,” Journal of Marketing, 72, 2 (April), 94-113.
• Ataman, Berk, Carl F. Mela and Harald J. van Heerde (2007), “Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding,” Journal of Marketing Research, 44, 1 (February), 14-20.
• Shachar, Ron and Zvi Eckstein (2007) “Correcting for Bias in Retrospective Data,” forthcoming, Journal of Applied Econometrics, 22 (3), 657-675.
• Anand, Bharat and Ron Shachar (2007) “(Noisy) Communications,” Quantitative Marketing and Economics, 5 (3), 211-237.
• Staelin, Richard, Alison Lo and John Lynch,“How to Attract Customers by Giving Them the Short End of the Stick”, Journal of Marketing Research, February 2007.
• Staelin, Richard, William F. Boulding, W. Brian Gibler, Seth W. Glickman, Barbara L. Lytle, Jyotsna Mulgund, E. Magnus Ohman, Eric D. Peterson, Matthew T. Roe,  John S. Rumsfeld and Kevin A. Schulman,“A Framework for Quality Improvement: An Analysis of Factors Responsible for Improvement at Hospitals Participating in the CRUSADE Quality Improvement Initiative,” American Heart Journal, Vol 154 (6), December 2007.

   

2006 Publications

• Lynch, John G., Jr. and Wendy Wood (2006), "Special Issue Editors' Statement: Helping Consumers Help Themselves, Journal of Public Policy and Marketing, 25 (Spring), 1-7.
• Lynch, John G., Jr. and Gal Zauberman (2006), “When Do You Want It? Time, Decisions, and Public Policy,” Journal of Public Policy and Marketing, 25 (Spring), 67–78.
• Lynch, John G., Jr. (2006), “Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model,” Journal of Consumer Research, 33 (June), 25-27.
• Ansari, Asim, Carl F. Mela, and Scott A. Neslin (2006), "Customer Channel Migration," conditionally accepted, Journal of Marketing Research.
• Du, Rex, Wagner Kamakura, and Carl F. Mela (2006), "Imputing Customers' Share of Category Requirements,” forthcoming, Journal of Marketing.
• Ataman, Berk, Carl F. Mela and Harald J. van Heerde (2006), "Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding," forthcoming, Journal of Marketing Research .
• Bronnenberg, Bart J., Carl F. Mela, and William Boulding (2006), "The Periodicity of Pricing," Journal of Marketing Research, 43, 3, 477-493.
• Tavassoli, Nader T. and Gavan J. Fitzsimons (2006), "Stability of Spoken and Typed Attitudes," Journal of Consumer Research, 33(2), 179-187.
• Williams, Patti, Lauren G. Block and Gavan J. Fitzsimons (2006), "Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors," Social Influence, 117-127.
• Sprott, David E., Eric R. Spangengberg, Lauren G. Block, Gavan J. Fitzsimons, Vicki G. Morwitz and Patti Williams (2006), "The Question-Behavior Effect: What We Know and Where We Go From Here," Social Influence, 128-137.
• Levav, Jonathan and Gavan J. Fitzsimons (2006), "Asking Questions and Changing Behavior: The Role of Ease of Representation," Psychological Science, 17(3), 207-213.
• Honea, Heather, Andrea C. Morales, and Gavan J. Fitzsimons (2006), "1=2: When A Singular Experience Leads to Dissociated Evaluations," Journal of Consumer Psychology, 16(2), 124-134.
• Bond, Carlson, Meloy, Russo, and Tanner, forthcoming, "Predecisional Restructuring in the Evaluation of a Single Option," Organizational Behavior and Human Decision Processes.
• Russo, Carlson, and Meloy, forthcoming "Choosing an Inferior Alternative," Psychological Science.
• Carlson, Meloy, and Russo, "Leader-Driven Primacy: How Attribute Order Can Affect Consumer Choice" Journal of Consumer Research , 32(4), 513-518, 2006.
• Carlson and Bond, "Improving Preference Assessment through Pre-exposure to Attribute Levels" Management Science, 52(3), 410-421, 2006.

2005 Publications

• Lynch, John G., Jr (2005), "Accessible but Nondiagnostic Memories about Memory and Consumer Choice," in Abbie Griffin and Cele Otnes (Eds.), 16th Paul D. Converse Symposium. Chicago: American Marketing Association, pp. 88-115. PDF
• Zauberman, Gal and John G. Lynch, Jr. (2005) "Resource Slack and Discounting of Future Time versus Money," Journal of Experimental Psychology: General, 134 (1), 23-37.
• Kamakura, Wagner, Carl F. Mela, et al. (2005), "Choice Models and Customer Relationship Management, Marketing Letters, 16, 3/4, 279–291.
• Irmak, Caglar, Lauren G. Block and Gavan J. Fitzsimons (2005), "The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work," Journal of Marketing Research, 42(November), 406-409.
• Machin, Jane E. and Gavan J. Fitzsimons (2005), "Marketing by Mistake: The Unintended Consequences of Consumer Research." Applying Social Cognition to Consumer-Focused Strategy. Kardes, F. R., Herr, P. M., & Nantel, J. (Eds.), p. 81-95. Mahwah, NJ: Lawrence Erlbaum Associates.
• Posavac, Steven S., Gavan J. Fitzsimons, Frank R. Kardes, and David M. Sanbonmatsu (2005), "Implications of Selective Processing for Marketing Managers." Applying Social Cognition to Consumer-Focused Strategy. Kardes, F. R., Herr, P. M., & Nantel, J. (Eds.), p. 37-51. Mahwah, NJ: Lawrence Erlbaum Associates.
• Posavac, Steven S., Frank R. Kardes, David M. Sanbonmatsu, and Gavan J. Fitzsimons (2005), "Blissful Insularity: When Brands are Judged in Isolation from Competitors," Marketing Letters, 16(2), 87-97.
• Ferraro, Shiv, and Bettman (2005), “Let Us Eat and Drink, For Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice,” Journal of Consumer Research, 32 (June), 65-76.
• Escalas and Bettman (2005), “Self-Construal, Reference Groups, and Brand Meaning,” Journal of Consumer Research, 32 (December), 378-389.
• Srinivasan and Moorman (2005), “Strategic Firm Commitments and Rewards to Customer Relationship Management Investments in Online Retailing,” Journal of Marketing, 69 (October), 193-200.
• Moorman, Du, and Mela (2005), “The Effect of Standardized Information on Firm Survival and Marketing Strategies,” Marketing Science, 24 (Spring), 263-274.
• Chartrand, T.L., Maddux, W, & Lakin, J. (2005).  Beyond the perception-behavior link:  The ubiquitous utility and motivational moderators of nonconscious mimicry.  In R. Hassin, J. Uleman, & J.A. Bargh (Eds.), The New Unconscious (pp. 334-361).  New York:  Oxford University Press.
• Fitzsimons, G.M., Shah, J.Y., Chartrand, T.L., & Bargh, J.A. (2005).  Friends and Neighbors, Goals and Labors: Interpersonal and Self Regulation.  In M. Baldwin (Ed.), Interpersonal Cognition (pp. 103-125).  New York: Guilford.
• Bruce, Desai, and Staelin. Trade Promotions of Consumer Durables., Journal of Marketing Research (February).
• Srinivasan, Raji and Christine Moorman (2005), “Strategic Firm Commitments and Rewards to Customer Relationship Management Investments in Online Retailing,”Journal of Marketing, 69 (October), 193-200.
• Moorman, Christine, Rex Du, and Carl F. Mela (2005), “The Effect of Standardized Information on Firm Survival and Marketing Strategies,”Marketing Science, 24 (Spring), 263-274.
• Voss, Zannie Giraud, Glenn B. Voss, and Christine Moorman (2005), “An Empirical Examination of the Complex Relationships between Entrepreneurial Orientation and Stakeholder Support,”European Journal of Marketing, 39 (9/10), 1132-1154. 

2004 Publications

• Kamakura, Wagner A, Bruce Kossar and Michel Wedel (2004) “Identifying innovators for the cross-selling of new products,” Management Science 50 (August), 1120-1133.
• Dutta, Shantanu, Wagner A.Kamakura and Brian T. Ratchford (2004) “Deterministic and Stochastic Approaches for Assessing Technical Efficiency”, in Christine Moorman and Don Lehman (Eds.) Assessing Marketing Strategy Performance.
• Mittal, Vikas, Wagner A. Kamakura and Rahul Govind (2004) “Geographic patterns in customer satisfaction:  An empirical investigation,” Journal of Marketing, 68 (July) 48-62.
• Kamakura, Wagner and Michel Wedel (2004) “An Empirical Bayes Procedure for Improving Individula-level Estimates and Predictions from Finite Mixture Logit Models,” Journal of Business and Economic Statistics 22(January), 121-5.
• De Sarbo, Wayne, Wagner A. Kamakura and Michel Wedel (2004) “Applications of Multivariate Latent Variable Models in Marketing,” In Jerry Wind (Ed.) Advances in Marketing Research and Modeling: The Academic and Industry Impact of Paul E. Green, Boston, MA: Kluwer, 43-67.
• Desai, Koenigsberg, and Purohit. Strategic Decentralization and Channel Coordination. Quantitative Marketing and Economics, 2, 5-22, 2004. Link.
• van Heerde, Mela, and Manchanda. The Dynamic Effect of Innovation on Market Structure. Journal of Marketing Research. 2004. Link.
• Bronnenberg and Mela. Market Roll-out and Retailer Adoption for New Brands. Marketing Science. 2004. Link.
• Payne, J. W., and Bettman, J. R., 2004, “Walking with the Scarecrow: The Information-Processing Approach to Decision Research,” in Blackwell Handbook of Judgment and Decision Making, D. Koehler and N. Harvey (eds.), 110-132.
• Williams, Patti, Gavan J. Fitzsimons, and Lauren G. Block (2004), “When Consumers Don’t Recognize “Benign” Intentions Questions as Persuasion Attempts,” Journal of Consumer Research, 21(3), 540-550.
• Posavac, Steven S., David M. Sanbonmatsu, Frank R. Kardes and Gavan J. Fitzsimons (2004), “The Brand Positivity Effect: When Evaluation Confers Preference,” Journal of Consumer Research, 21(3), 643-651.
• Sengupta, Jaideep and Gavan J. Fitzsimons (2004), “The Effects Of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions,” Journal of Consumer Research, 21(3), 705-711.
• Fitzsimons, Gavan J. and Donald R. Lehmann (2004), “Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses,” Marketing Science 23(1), 82-94.
• Morwitz, Vicki G. and Gavan J. Fitzsimons (2004), “The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?,” Journal of Consumer Psychology, 14(1&2), 64-74.
• Moorman, Diehl, Brinberg, and Kidwell. Subjective Knowledge, Search Locations, and Consumer Choice. Journal of Consumer Research. Link.
• Kyriakopoulos and Moorman. Tradeoffs in Marketing Exploitation and Exploration Strategies: The Overlooked Role of Market Orientation. International Journal of Research in Marketing. Link.
• Moorman, Christine and Donald R. Lehmann, eds. (2004), Assessing Marketing Strategy Performance, Cambridge, MA:  Marketing Science Institute. Link.
• Moorman, Christine and Donald R. Lehmann (2004), “Assessing Marketing Strategy Performance:  How We Get There?” in Assessing Marketing Strategy Performance, Christine Moorman and Donald R. Lehmann, eds. Cambridge, MA:  Marketing Science Institute, 1-8.
• Mark Houston, Mike Hutt, Christine Moorman, Peter Reingen, Aric Rindfleisch, Vanitha Swaminathan, and Beth Walker (2004), “Marketing Networks and Firm Performance,” in Assessing Marketing Strategy Performance, Christine Moorman and Donald R. Lehmann, eds. Cambridge, MA:  Marketing Science Institute, 227-268.
• Chartrand, T.L., & Jefferis, V.E. (2004).  Priming.  In M. S. Lewis-Beck, A. Bryman, & T. F. Liao (Eds.), The Sage Encyclopedia of Social Science Research Methods (Vol. 2, pp. 854-855).  Thousand Oaks, CA:  Sage Publications.
• van Baaren, R., Horgan, T., Chartrand, T.L., & Dijkmans, M. (2004).  The forest, the trees, and the chameleon:  Context dependency and nonconscious mimicry.  Journal of Personality and Social Psychology, 86, 453-459.