The prestige of a faculty is also measured by its representation as editors, associate editors, and editorial board members on the most influential journals in the field. At the four top journals in marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science, Duke University has the highest number of positions on these prestigious boards in 2005, both
The Most Cited
The Most Honored for Our Research
The 3rd Most Published
The Most Influential Gatekeepers
The marketing faculty at Duke has long been one of the most distinguished in the world in research and teaching. On recent performance, we are arguably
the world's best. From 1997 to 2004, we are:
The Most Cited
The Most Honored for Our Research
The 3rd Most Published
The Most Influential Gatekeepers
The four most influential academic journals in marketing are the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research,
and Marketing Science. From 1997-2004 in these journals, Duke marketing faculty rank:
The Most Cited
The Most Honored for Our Research
The 3rd Most Published
The Most Influential Gatekeepers
The four most elite journals annually give awards for the outstanding article of the year and outstanding articles based on a doctoral dissertation. Winning one of these awards is a remarkable achievement. Over the period from 1997-2003, Duke marketing faculty received 9 such awards. With a faculty of 17, that means that one out of every two faculty members received major recognition. Duke ranks:
The Most Cited
The Most Honored for Our Research
The 3rd Most Published
The Most Influential Gatekeepers
Influential research is cited by other scholars. A recent study ranked Duke marketing #2 in the world based on total lifetime citations. But that’s ancient history. What have we done lately? An internal benchmarking study in January of 2005 compared us to 22 leading marketing faculties based on citations to papers and books published 1997 to 2004. We ranked:
The Most Cited
The Most Honored for Our Research
The 3rd Most Published
The Most Influential Gatekeepers
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Marketing is
the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services
to create exchanges that satisfy individual and organizational objectives (American Marketing Association, 2003).