Duke University, Durham, NC
Media Coverage
August 2009 CMO Survey Coverage
Duke News, CMO Survey: Marketers Prepare for Better Times Ahead (August 10, 2009)
Durham Herald-Sun, Optimism about Economy Increasing (August 11, 2009)
DreamGrow Digital, Two-Thirds of US Marketers Use Social Media (August 12, 2009)
Ad Week, CMOs Optimistic, but Still Tight-Fisted (August 12, 2009)
Durham Herald-Sun, Editorial: Optimism Back, Survey Reports (August 13, 2009)
Marketing Power, CMO Survey Reveals Jump in Optimism and Social Media Spending (August 14, 2009)
HispanicAd.com, Marketers Prepare for Better Times Ahead - Increase Focus on Social Media Strategies (August 24, 2009)
eMarketer.com, CMO Sentiment Looking Up (August 26, 2009)
StarkSilverCreek.com, CMO Perspective: Economy Improving, Online Marketing Spending +9.5 ... (August 27, 2009)
KOMarketing Associates, CMOs Look to Increase Online Marketing Spending (August 27, 2009)
Gaebler.com, Spending on Social Media Marketing to Continue Rising, Survey Finds (August 27, 2009)
B2B Lead Nurture Engine, Duke/AMA CMO Survey Indicates Optimism for the Future (August 27, 2009)
The Tennessean , American Advertisers Begin to Come Out of Shells (September 7, 2009)
Gilbane Group Blog, How CMOs Are Planning for Social Media (October 29, 2009)
Marketing Management, Look Both Ways (November/December, 2009)
February 2009 CMO Survey Coverage
BizJournals, Paramore Takes the Reins at Online Marketing Firm (July 24, 2009)
Expertise Marketing, A CMO survey that includes B2B services! (July 28, 2009)
Training Magazine, Superbrands Feature: The Evolving CMO (June 10, 2009)
Marketing Management, CMO Pessimism Waning (May/June, 2009)
eMarketer, What Are CMOs Thinking? (March 17, 2009)
Cure For Common Marketing, What Do Leading B2B Marketers See in 2009 That You Don’t? (April 1, 2009)
KoMarketing Associates, Study Finds b2b Marketers Will Increase Online Spending (February 28, 2009)
Adweek/Brandweek, Marketers Lose Confidence in Channel Partners (February 27, 2009)
Bluhalo, Online Marketing Spending Tipped to Rise (February 27, 2009)
Marketing Pilgrim, CMO Survey Confirms Online Still Growing (February 26, 2009)
MediaPost, CMOs Look To Web for Improved ROI (February 26, 2009)
Duke University, Survey: Marketers Cut Traditional Spending, Focus On New Opportunities (February 25, 2009)
Herald Sun, Duke Business Survey Finds Less Optimism (February 25, 2009)
Ascribe, CMO Survey: Marketers Cut Traditional Spending, Focus on New Opportunities and Innovation (February 25, 2009)
cnet, The New Permanent Crisis of Marketing (February 6, 2009)
August 2008 CMO Survey Coverage
CONTRACTORmag.com, Can America Afford Not to go Green? (January 1, 2009)
Marketing Management, CMOs Extremely Pessimistic about the Future, New CMO Survey Finds (November/December)
Marketing News, CMOs Take the Market’s Pulse (November 15, 2008)
Brandweek, Marketers Eye Fair Trade Certified As the New 'Green' (September 23, 2008)
Sustainable Life Media. Marketers Chucking Green Campaigns As Economy Slows (September 16, 2008)
AdvertisingAge, Economic Blues Leave no Room for Green: CMO Study Finds Focus on Environmentalism Waning in Tough Times (September 15, 2008)
Brandweek, CMOs Weigh In on Green Marketing, Ad Budgets, Hiring (September 11, 2008)
For more information on media coverage, please contact:
Christine Moorman
moorman@duke.edu
919.660.7856