Professor of Marketing
and Psychology
Selected Publications:
·
Fitzsimons,
Gráinne M., Tanya L. Chartrand and Gavan J. Fitzsimons (in press) “Automatic Effects of
Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”,”
Journal of Consumer Research.
·
Fitzsimons,
Gavan J. and Sarah M. Moore (in press), “Should we ask our Children about
Sex, Drugs and Rock & Roll?: Potentially Harmful Effects of Asking
Questions About Risky Behaviors,” Journal
of Consumer Psychology.
·
Fitzsimons,
Gavan J. and Sarah M. Moore (in press), “While Parents Might Not Want to,
Researchers Really Should Ask Questions About Risky Behaviors,” Journal of Consumer Psychology.
·
Chartrand,
Tanya L., Gráinne M. Fitzsimons and Gavan J. Fitzsimons (in press), “Automatic
Effects of Anthropomorphized Objects on Behavior,” Social Cognition.
·
Zemack-Rugar, Yael, James R.
Bettman and Gavan J. Fitzsimons (2007), “Effects of
Nonconsciously Priming Emotion Concepts on Behavior,” Journal of Personality and Social Psychology, 93(6), 927-939.
·
·
Fitzsimons, Gavan J., Joseph
Nunes and Patti Williams (2007), “License to Sin: The
Liberating Role of Reporting Expectations,” Journal of Consumer Research. Listen to a
story about this research on NPR’s “The State of Things, with Frank Stasio.
- Chartrand, Tanya L., Amy N.
Dalton and Gavan J. Fitzsimons (2007), “Nonconscious
Relationship Reactance: When Significant Others Prime Opposing Goals,”
Journal of Experimental Social
Psychology. Listen to a story about this
research on NPR’s “The Story, with Dick Gordon” (Note: this is a large
file.) Watch a brief television interview
about this research on the Fox and Friends morning show.
·
Morales, Andrea C. and Gavan
J. Fitzsimons (2007), “Product
Contagion: Changing Consumer Evaluations Through Physical Contact with
“Disgusting” Products,” Journal of
Marketing Research, 44(May), 272-283.
Watch
a brief video discussing this research.
·
Tavassoli,
Nader T. and Gavan J. Fitzsimons (2006), “Stability of Spoken and Typed
Attitudes,” Journal of Consumer
Research, 33(September), 179-187.
·
Anderson Eric , Gavan J. Fitzsimons and Duncan
Simester (2006), “Measuring
and Mitigating the Costs of Stockouts,” Management
Science, 52(11), 1751-1763
·
Williams, Patti, Lauren G.
Block and Gavan J. Fitzsimons (2006), “Simply
Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy
Behaviors,” Social Influence, 117-127. . Listen to a story about this research on NPR’s
“The State of Things, with Frank Stasio.
·
Sprott, David E.,
·
Levav, Jonathan and Gavan J.
Fitzsimons (2006), “Asking Questions
and Changing Behavior: The Role of Ease of Representation,” Psychological Science, 17(3), 207-213.
·
Honea, Heather, Andrea C.
Morales, and Gavan J. Fitzsimons (2006), “1=2: When A Singular
Experience Leads to Dissociated Evaluations,” Journal of Consumer Psychology, 16(2), 124-134.
·
Irmak,
Caglar, Lauren G. Block and Gavan J. Fitzsimons (2005), “The Placebo Effect in Marketing:
Sometimes You Just Have to Want It to Work,” Journal of Marketing Research, 42(November), 406-409.
·
Machin,
Jane E. and Gavan J. Fitzsimons (2005), “Marketing
by Mistake: The Unintended Consequences of Consumer Research.” To appear in
Kardes, F. R., Herr, P. M., & Nantel, J. (Eds.), p. 81-95, Applying Social Cognition to
Consumer-Focused Strategy.
·
Posavac,
Steven S., Gavan J. Fitzsimons, Frank R. Kardes, and David M. Sanbonmatsu
(2005), “Implications
of Selective Processing for Marketing Managers.” To appear in Kardes, F.
R., Herr, P. M., & Nantel, J. (Eds.), p. 37-51, Applying Social Cognition to Consumer-Focused Strategy.
·
Williams,
Patti, Gavan J. Fitzsimons, and Lauren G. Block (2004), “When Consumers Don’t
Recognize “Benign” Intentions Questions as Persuasion Attempts,” Journal of Consumer Research, 21(3),
540-550.
·
Posavac,
Steven S., David M. Sanbonmatsu, Frank R. Kardes and Gavan J. Fitzsimons
(2004), “The Brand
Positivity Effect: When Evaluation Confers Preference,” Journal of Consumer Research, 21(3),
643-651.
·
Sengupta,
Jaideep and Gavan J. Fitzsimons (2004), “The Effects Of Analyzing
Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing
Predictions,” Journal of Consumer
Research, 21(3), 705-711.
·
Fitzsimons,
Gavan J. and Donald R. Lehmann (2004), “Reactance
to Recommendations: When Unsolicited Advice Yields Contrary Responses,” Marketing Science, 23(1), 82-94.
·
Morwitz,
Vicki G. and Gavan J. Fitzsimons (2004), “The
Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?,”
Journal of Consumer Psychology,
14(1&2), 64-74.
·
Fitzsimons,
Gavan J., J. Wesley Hutchinson, Patti Williams, Joseph W. Alba, Tanya L.
Chartrand, Joel Huber, Frank R. Kardes, Geeta Menon, Priya Raghubir, J. Edward
Russo, Baba Shiv, Nader T. Tavassoli (2002), “Non-Conscious
Influences on Consumer Choice,” Marketing Letters 13(3), 267-277.
·
Fitzsimons,
Gavan J. and Baba Shiv (2001), “Nonconscious
and Contaminative Effects of Hypothetical Questions on Subsequent Decision
Making,” Journal of Consumer Research,
28(2), 224-238.
·
Bradlow,
Eric T. and Gavan J. Fitzsimons (2001), “Subscale
Distance and Item Clustering Effects in Surveys: A New Metric,” Journal of Marketing Research, 38(2), 254-261.
·
Fitzsimons,
Gavan J. and Patti Williams (2000), “Asking
Questions Can Change Behavior: Does It Do So Automatically or Effortfully?”
Journal of Experimental Psychology:
Applied, 6(3), 195-206.
·
Fitzsimons,
Gavan J. (2000), “Consumer
Response To Stockouts,” Journal of
Consumer Research, 27(2), 249-266.
·
Sengupta,
Jaideep and Gavan J. Fitzsimons (2000), “The
Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement,”
Journal of Marketing Research, 37(3),
318-330.
·
Zhang,
Shi and Gavan J. Fitzsimons (1999), “Choice-process
Satisfaction: The Influence of Attribute Alignability and Option Limitation,”
Organizational Behavior & Human
Decision Processes, 77(3), 192-214.
·
Fitzsimons,
Gavan J. and Vicki Morwitz (1996), “The
Effect of Measuring Intent On Brand Level Purchase Behavior,” Journal of Consumer Research, 23 (June),
1-11.
·
Capon,
Noel, Gavan J. Fitzsimons and Russ Alan Prince (1996), “An Individual Level Analysis of
the Mutual Fund Purchase Decision,” Journal
of Financial Services Research, 10, 59-82.
·
Tavassoli,
Nader T., Clifford J. Shultz II and Gavan J. Fitzsimons (1995), “Program Involvement: Are
Moderate Levels Best for Ad Memory and Attitude Toward the Ad?” Journal of Advertising Research, 35
(September/October), 61-72.