Company Proposals (Click on title to see detail)

• Next generation partnerships for IBM software group

  IBM has been very successful developing middleware solutions that link otherwise disparate software products. To grow this business they seek large corporate partners who can open new markets for IBM. The practicum will examine past partnership and will recommend specific partnerships for the future.

• Improving eBay's Position among Fashion Oriented Shoppers

eBay seeks to to strengthen its position in sales of Clothes, Shoes and Accessories on its website by focusing on two well-defined segments: Fashion Fanatics and Brand Bargain Enthusiasts.

Ebay practicum is filled..it has a team.

• Marketing the American Express Charge Card to Millenials
  
  Millenials are potential card users between 22-29 years. The practicum will develop a marketing plan for American Express to increase its share with that influential group.
  

• Expanding the Education Programs of the National Humanities Center
  
  The National Humanities Center has very successful web based programs to help high school teachers use original historical materials in their classes. The Center asks a practicum to formulate a strategy to scale that program nationally.