Past Projects

Marketing Strategies for Nissan Small Specialty Vehicles

Commuting to Duke

International Students in Duke Undergraduate Program

Evaluate Co-branded Packaging for Ebay

Lucent supply chain networks

McDonald's Life Style Initiative

Dell Computer's Thrust Into Word of Mouth Marketing

Procter and Gamble: Private Labels and Baby Care Products

Z. Smith Reynolds Foundation: Developing benchmarks that assess grantmaking success

Valle de Olivos SA--entry into the US premium olive oil market

Dell Computer's development of online customer memory backup

Procter and Gamble: Integrated promotional strategy for Pampers and related products

Merscom: Understanding user behavior in the casual computer game market

Navman Wireless Expansion of Fleet Vehicle Tracking Business into Mexico

Duke Integrative Medicine's development of Integrative Health Coach

Restructuring Health and Wellness Programs

Long Term Impact of Online Advertising at eBay