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Executive
Biography |
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John G. Lynch, Jr. is the Roy J. Bostock Professor of Marketing at the Fuqua School of Business at Duke University. Lynch is past president of the Association for Consumer Research, past associate editor for the Journal of Consumer Research and past associate editor and co-editor for the Journal of Consumer Psychology. He has published many articles in academic journals on consumer behavior and marketing research methods. His current research focuses on consumer decision making. He received the 2003 Society for Consumer Psychology Distinguished Scientific Contribution Award and the 2004 American Marketing Association Paul D. Converse Award for Outstanding Contributions to the Science of Marketing. He is a Fellow of the American Psychological Association and Fellow of the Society for Consumer Psychology. Four of his papers have been honored as outstanding article of the year, twice by the Journal of Consumer Research, once by the Journal of Marketing Research and once by the Journal of Marketing. His 1997 paper on Internet shopping and his 2000 paper on price sensitivity on the Internet are both among the 10 most cited papers to appear in any marketing journal from the time of their publication to the present. He is a member of the editorial boards of Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, and Journal of Marketing. |
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