Understanding how Americans spend their money
Du, Rex and Wagner Kamakura (2008),“Where did all that money go? An analysis of consumer expenditures in America ,” Journal of Marketing, 72 (Nov.) 109-131.[pdf]
Benchmarking the marketing function of a global corporation across subsidiaries
Grewal, Dhruv, Gopal Iyer, Wagner A. Kamakura, Anuj Mehrotra and Arun Sharma (2008) “Evaluation of Subsidiary Performance: Combining Marketing Process and Marketing Outcome Performance Metrics,” Journal of the Academy of Marketing Science , 23 (Fall), pp.346-350 [pdf]
How to find the best price you can get on a house
Samaha, Stephen A. and Wagner A. Kamakura (2008) “Location, Location, Location: Assessing the Market Value of Real Estate Property,” Real Estate Economics , 36(4), pp.717-751.[pdf]
A review on “mining” choice data from large databases
Naik, P., M.Wedel, L. Bacon, A. Bodapati, E. Bradlow, W. Kamakura, J. Kreulen, P. Lenk, D. Madigan, A.Montgomery (2008) “Challenges and Opportunities in High Dimensional Choice Data Analyses,” Marketing Letters , 19(4), 201-213.[pdf].
A review on cross-selling methodology
Kamakura , Wagner A. (2007) “Cross-Selling: Offering the Right Product to the Right Customer at the Right Time” in Lehzan Aksoy, Timothy Keiningham and David Bejou (Eds.) Profit Maximization through Customer Relationship Marketing , Haworth Press.
Do movie critics have any bearing on the box-office performance of a movie?
Boatright, Peter, Wagner A. Kamakura and Suman Basuroy (2007) “Reviewing the Reviewers: The Impact of Individual Film Critics on Box-office Performance,” Quantitative Marketing and Economics, 5(4) 401-425.[pdf]
A review on latent-class models
De Sarbo, Wayne , Wagner A. Kamakura , Michel Wedel (2006), “Latent Structure Regression” in Grover, Rajiv and Marco Vriens (Eds.) The Handbook of Marketing Research , Thousand Oaks , CA : Sage Publications, 394-417.
A new methodology for household lifecycle segmentation
Du, Rex and Wagner A. Kamakura (2006) “Household Lifecycles and Life Styles in America ,” Journal of Marketing Research, 43 (February), 121-132 .[pdf]
Inferring political preferences within and across voting districts from election results
Kamakura , Wagner A. and Jose A. Mazzon (2007) “Accounting for Voter Heterogeneity Within and Across Districts With a Factor-Analytic Voter Choice Model,” Political Analysis 15(1), 67-84. [pdf] .
What's your share of your customers' wallet ?
Du, Rex, Wagner A. Kamakura and Carl Mela (2007) “Size and Share of Customer Wallet,” Journal of Marketing 71(2) 94-113.[pdf]
How to measure competitive promotion effects when you don't know what the competition is doing
Moon, Sangkil, Wagner A. Kamakura and Johannes Ledolter (2007) “Estimating Promotion Response When Competitive Promotions Are Unobservable,” Journal of Marketing Research 44, 503-515. [pdf] .
Predicting a run-off election based on the results from the first round
Kamakura , Wagner A, Jose A. Mazzon and Arnaud deBruyn (2006) “Modeling voter choice to predict the final outcome of two-stage elections,” International Journal of Forecasting , 22, 689-706 [pdf] .
Measuring the effect of sales promotions across brands, product categories and stores
Kamakura , Wagner A and Wooseong Kang (2007) “Chain-wide and Store-level Analysis for Cross-Category Management,” Journal of Retailing 83(2) 159-70. [pdf]
Translating the opinion of experts into a measure of perceived product quality
Kamakura , Wagner A., Suman Basuroy and Peter Boatright (2006) “Is silence golden? An inquiry into the meaning of silence in professional product evaluations,” Quantitative Marketing and Economics. [pdf]
Predicting customer defections
Neslin, Scott, Sunil Gupta, Wagner Kamakura , Junxiang Lu and Charlotte Mason (2006) “Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models,” Journal of Marketing Research 43 (May) 204-11.[pdf]
A review on choice modeling applied to CRM
Wagner Kamakura, Carl F. Mela et al (2006) “Choice Models and Customer Relationship Management,” Marketing Letters , 16(4) 279-91 [pdf]
How consumption changes as households evolve
Du, Rex and Wagner A. Kamakura (2006) “Household Lifecycles and Life Styles in America,” Journal of Marketing Research 43 (February) 121-132. [pdf]
Finding innovative customers likely to adopt a new product
Kamakura, Wagner A, Bruce Kossar and Michel Wedel (2004) “Identifying innovators for the cross-selling of new products,” Management Science 50 (August), 1120-1133 .[pdf]
Tools for measuring productivity of your marketing efforts
Dutta, Shantanu, Wagner A. Kamakura and Brian T. Ratchford (2004) “Deterministic and Stochastic Approaches for Assessing Technical Efficiency”, in Christine Moorman and Don Lehman (Eds.) Cool Tools for Strategy: Data Analysis Methods. [pdf]
Finding out where your (dis)satisfied customers live
Mittal, Vikas, Wagner A. Kamakura and Rahul Govind (2004) “Geographic patterns in customer satisfaction: An empirical investigation,” Journal of Marketing, 68 (July) 48-62. [pdf]
An easy way of obtaining individual-level estimates from latent-class models
Kamakura, Wagner and Michel Wedel (2004) “An Empirical Bayes Procedure for Improving Individula-level Estimates and Predictions from Finite Mixture Logit Models,” Journal of Business and Economic Statistics 22(January), 121-5. [pdf]
Naik, P., M.Wedel, L. Bacon, A. Bodapati, E. Bradlow, W. Kamakura, J. Kreulen, P. Lenk, D. Madigan, A.Montgomery (2008) “Challenges and Opportunities in High Dimensional Choice Data Analyses,” Marketing Letters , 19(4), 201-213.[pdf]
Kamakura , Wagner A. and Jose A. Mazzon (2007) “Accounting for Voter Heterogeneity Within and Across Districts With a Factor-Analytic Voter Choice Model,” forthcoming at Political Analysis.[pdf]
Kamakura , Wagner A, Jose A. Mazzon and Arnaud deBruyn (2006) “Modeling voter choice to predict the final outcome of two-stage elections,” forthcoming at the International Journal of Forecasting. [pdf]
Kamakura, Wagner, Carl F. Mela et al (2006) “Choice Models and Customer Relationship Management,” Marketing Letters , 16(4) 279-91 [pdf]
Kamakura, Wagner and Michel Wedel (2004) “An Empirical Bayes Procedure for Improving Individual-level Estimates and Predictions from Finite Mixture Logit Models,” Journal of Business and Economic Statistics 22(January), 121-5. [pdf]
Elrod, Terry et al (2002) “Inferring market structure from customer response to competing and complementary products,” Marketing Letters, 13 (3): 221-232.
Wedel, Michel et al. (1999) “Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling,” Marketing Letters.
Russell, Gary J. and Wagner A. Kamakura (1997), “Modeling Multiple Category Brand Preference with Household Basket Data,” Journal of Retailing 73(4) 439-61. [pdf]
Kamakura, Wagner A., Byung-Do Kim and Jonathan Lee (1996), “Modeling Consumer Choice Processes: Preference and Structural Heterogeneity,” Marketing Science, 15(2) 152-72. [pdf]
Wedel, Michel, Wagner A. Kamakura and Wayne S. DeSarbo (1995), “Implications for Asymmetry, Nonproportionality and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models,” Journal of Marketing Research, November. [pdf]
Russell, G. J. and W. A. Kamakura (1994), “Understanding Brand Price Competition with Macro and Micro Level Scanner Data,” Journal of Marketing Research, May, 289-303. [pdf]
Kamakura, W. A., M. Wedel and J. Agrawal (1994), “Concomitant-Variable Latent Class Models for the External Analysis of Choice Data,” International Journal of Research in Marketing, November.
Ulf Bockenholt et al. (1994), “Issues in the Estimation and Application of Latent Structure Models of Choice,” Marketing Letters.
Kamakura, Wagner A., and Gary J. Russell (1993), “Measuring Brand Value with Scanner Data,” International Journal of Research Marketing, April, 3-22. [pdf]
McAlister, Leigh et al. (1991), “Incorporating Choice Dynamics in Models of Consumer Behavior,” Marketing Letters.
Kamakura, Wagner A. (1991), “Estimating Flexible Distributions of Ideal Points,” Psychometrika, September. [pdf]
Kamakura, Wagner A. (1989), “The Estimation of Multinomial Probit Models: A New Calibration Algorithm,” Transportation Science, November, 253-65.
Kamakura, Wagner A. and Gary J. Russell (1989), “A Probabilistic Choice Model for Market Segmentation and Elasticity Structuring,” Journal of Marketing Research, November, 379-90. [pdf]
Kamakura, Wagner A. and Rajendra Srivastava (1986), “An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences,” Marketing Science, Summer, 199-218. [pdf]
Kamakura, Wagner A. and Rajendra Srivastava (1984), “Predicting Choice Shares Under Conditions of Brand Interdependence,” Journal of Marketing Research, 21, November, 420-34. [pdf]
Kamakura, Wagner A. and Rajendra Srivastava (1983), “The Use of Probabilistic Choice Models in Estimating Demand for New Product Concepts,” Fred S. Zufryden (ed.), in Advances and Practices of Marketing Science.
Kamakura, Wagner A. (1981), “Predicting Market Shares for New Products: A Comparison of Probit and Logit Methodologies,” R. K. Srivastava and A. Shocker (eds.), in Proceedings of the Second MSI Conference on Product Planning.
Du, Rex and Wagner A. Kamakura (2006) “Household Lifecycles and Life Styles in America,” Journal of Marketing Research 43 (February) 121-132. [pdf]
Wedel Michel , Kamakura Wagner (2002) “Introduction to the special issue on market segmentation,” International Journal of Research in Marketing, 19 (3): 181-183. [pdf]
Hutchinson, Wes, Wagner A. Kamakura and John Lynch (2000) “Unobserved Heterogeneity as an Alternative Explanation for Reversal Effects in Behavioral Research,” Journal of Consumer Research 27(3) 324-44. [pdf]
Wedel, Michel and Wagner A. Kamakura (2000) Market Segmentation: Conceptual Methodological Foundations, Second Edition. Boston: Kluwer Academic Publishers.
Wedel, Michel and Wagner A. Kamakura (1998), Marketing Segmentation: Conceptual and Methodological Foundations, Boston: Kluwer Academic Publishers.
Wedel, Michel, Wagner A. Kamakura and Wayne S. DeSarbo (1995), “Implications for Asymmetry, Nonproportionality and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models,” Journal of Marketing Research, November. [pdf]
Kamakura, Wagner A. and Michel Wedel (1995), “Life-Style Segmentation with Tailored Interviews,” Journal of Marketing Research, 32(3) 308-317. [pdf]
Russell, G. J. and W. A. Kamakura (1994), “Understanding Brand Price Competition with Macro and Micro Level Scanner Data,” Journal of Marketing Research, May, 289-303. [pdf]
Kamakura, W. A., M. Wedel and J. Agrawal (1994), “Concomitant-Variable Latent Class Models for the External Analysis of Choice Data,” International Journal of Research in Marketing, November.
Kamakura, W. A., T. P. Novak, J.B. Steenkamp and T.M. Verhallen (1994), “Identifying Pan-European Value Segments,” Recherche et Application en Marketing.
Steemkamp, J.B., T.M. Verhalen, J.H. Gouda, W. A. Kamakura and T.P. Novak (1993), “De Zoektocht naar de Europese Consument: Heilige Graal of Kansrijke Missie?” Tijdschrift voor Marketing, September, 17-23.
Rust, Roland T., Wagner A. Kamakura and Mark I. Alpert (1992), “Preference Segmentation and Viewing Choice Models for Network Television,” Journal of Advertising, March, 1-18.
Kamakura, Wagner A., and Thomas P. Novak (1992), “Values Segmentation: Exploring the Meaning of LOV,” Journal of Consumer Research, September, 119-131.
Kamakura, Wagner A. and Jose A. Mazzon (1991), “Values Segmentation: A Model for the Measurement of Values and Value Systems,” Journal of Consumer Research, September, 208-21.
Kamakura, Wagner A. and Gary J. Russell (1989), “A Probabilistic Choice Model for Market Segmentation and Elasticity Structuring,” Journal of Marketing Research, November, 379-90. [pdf]
Kamakura, Wagner A. (1988), “A Least-Squares Procedure for Benefit Segmentation Based on Conjoint Experiments,” Journal of Marketing Research, May 1988, 157-67. [pdf]
Naik, Prasad, Michel Wedel and Wagner A. Kamakura (2009) “Multi-Index Binary Response Analysis of Large Datasets,” Forthcoming at Journal of Business and Economic Statistics .
Du, Rex and Wagner Kamakura (2008),“Where did all that money go? An analysis of consumer expenditures in America ,” Journal of Marketing, 72 (Nov.) 109-131.[pdf]
Moon, Sangkil, Wagner A. Kamakura and Johannes Ledolter (2007) “Estimating Promotion Response When Competitive Promotions Are Unobservable,” Journal of Marketing Research 44, 503-515.[pdf]
Du, Rex and Wagner A. Kamakura (2006) “Household Lifecycles and Life Styles in America,” Journal of Marketing Research 43 (February) 121-132. pdf]
Kamakura, Wagner and Michel Wedel (2004) “An Empirical Bayes Procedure for Improving Individual-level Estimates and Predictions from Finite Mixture Logit Models,” Journal of Business and Economic Statistics 22(January), 121-5. [pdf]
Wedel, Michel Ulf Bockenholt and Wagner A. Kamakura (2003). “Factor Analysis of Multivariate Count Data,” Journal of Multivariate Analysis 87, 356-69 . [pdf]
Böckenholt, Ulf, Wagner A. Kamakura and Michel Wedel (2003) “The structure of self-reported affect: A mixed effects Poisson factor model,” British Journal of Mathematical and Statistical Psychology, 56(2), 215-30 [pdf]
Wedel, Michel and Wagner A. Kamakura (2001) “Factor Analysis with Mixed Observed and Latent Variables in the Exponential Family,” Psychometrika 66(4) 515-30. [pdf]
Kamakura, Wagner A. and Michel Wedel (2001) “Exploratory Tobit Factor Analysis for Multivariate Censored Data,” Multivariate Behavioral Research 36(1) 53-82. [pdf]
Hutchinson, Wes, Wagner A. Kamakura and John Lynch (2000) “Unobserved Heterogeneity as an Alternative Explanation for Reversal Effects in Behavioral Research,” Journal of Consumer Research 27(3) 324-44. [pdf]
Kamakura, Wagner A. and Michel Wedel (2000) “Factor Analysis and Missing Data,” Journal of Marketing Research 37(4) 490-98. [pdf]
Balasubramanian, S., S. Gupta, W. Kamakura and M. Wedel (1998) “Modeling Large Data Sets in Marketing,” Statistica Nerdelandica 52(3) 303-23.
Wedel, M., W.A. Kamakura and U. Bockenholt (2000) “Marketing data, models and decisions,” International Journal of Research in Marketing 17(2-3) 203-208. [pdf]
Kamakura, Wagner A. and Michel Wedel (1995), “Life-Style Segmentation with Tailored Interviews,” Journal of Marketing Research, 32(3) 308-317. [pdf]
Kamakura, Wagner A. (1991), “Estimating Flexible Distributions of Ideal Points,” Psychometrika, September. [pdf]
Balasubramanian, Siva and Wagner A. Kamakura (1989), “Measuring Consumer Attitudes Towards the Marketplace with Tailored Interviews,” with Siva Balasubramanian, Journal of Marketing Research, August, 311-26. [pdf]
Kamakura, Wagner A. and Siva Balasubramanian (1989), “Tailored Interviewing: An Application of Item Response Theory for Personality Measurement,” Journal of Personality Assessment, 53, 502-19.
Gessner, Guy, Wagner A. Kamakura, Naresh Malhotra and Mark Zmijewski (1987), “Estimating Models with Limited (Binary) Dependent Variables,” Journal of Business Research, 4, 1-17.
Kamakura, Wagner A. “Adapting Latent Trait Models for Attitude Scaling (1983),” in Proceedings of the AMA 1983 Winter Conference.
Kamakura, Wagner A. and Rajendra Srivastava (1981), “Latent Trait Theory and Attitude Scaling: The Use of Information Functions for Item Selection and Handling of ‘Don’t Know’ Responses,” A. Mitchell (ed.), in Proceedings of the IX ACR Conference.
Grewal, Dhruv, Gopal Iyer, Wagner A. Kamakura, Anuj Mehrotra and Arun Sharma (2008) “Evaluation of Subsidiary Performance: Combining Marketing Process and Marketing Outcome Performance Metrics,” Journal of the Academy of Marketing Science , 23 (Fall), pp.346-350.[pdf]
Samaha, Stephen A. and Wagner A. Kamakura (2008) “Location, Location, Location: Assessing the Market Value of Real Estate Property,” Real Estate Economics , 36(4), pp.717-751.[pdf]
Dutta, Shantanu, Wagner A. Kamakura and Brian T. Ratchford (2004) “Deterministic and Stochastic Approaches for Assessing Technical Efficiency”, in Christine Moorman and Don Lehman (Eds.) Cool Tools for Strategy: Data Analysis Methods. [pdf]
Agrawal, Jagdish and Wagner A. Kamakura (2000) “Country of Origin: A Competitive Advantage?” International Journal of Research in Marketing 16(4) 255-67. [pdf]
Kamakura, Wagner A., Tomasz Lenartowicz and Brian T. Ratchford (1996), “Productivity Assessment of Multiple Retail Outlets,” Journal of Retailing,72(4) 333-56. [pdf]
Kamakura, Wagner A., Brian T. Ratchford and Jagdish Agrawal (1988), “Measuring Market Efficiency and Welfare Loss,” Journal of Consumer Research, December, 289-302.
Kamakura, Wagner A. (1988), “A Note on the Use of Categorical Variables in Data Envelopment Analysis,” Management Science, October, 1273-6.
Neslin, Scott, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte Mason (2006) “Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models,” forthcoming at the Journal of Marketing Research. [pdf]
Mittal, Vikas, Wagner A. Kamakura and Rahul Govind (2004) “Geographic patterns in customer satisfaction: An empirical investigation,” Journal of Marketing (forthcoming). [pdf]
Kamakura, Wagner A. and Michel Wedel (2003) “List Augmentation with Model Based Multiple Imputation: A Case Study Using a Mixed-Outcome Factor Model,” Statistica Neerlandica 57(1) 46-57. [pdf]
Kamakura, Wagner A., Vikas Mittal, Fernando de Rosa and Jose Afonso Mazzon (2002), “Assessing the Service-Profit Chain,” Marketing Science, 21(3), 294-317. [pdf]
Mittal, Vikas and Wagner A. Kamakura (2001) “Satisfaction and repurchase ''>Journal of Marketing Research 38 (1), 131-42. [pdf]
Kamakura , Wagner A. (2007) “Cross-Selling: Offering the Right Product to the Right Customer at the Right Time” in Lehzan Aksoy, Timothy Keiningham and David Bejou (Eds.) Profit Maximization through Customer Relationship Marketing , Haworth Press
Neslin, Scott, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte Mason (2006) “Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models,” forthcoming at the Journal of Marketing Research. [pdf]
Du, Rex, Wagner A. Kamakura and Carl Mela (2007) “Size and Share of Customer Wallet,” with Rex Du and Carl Mela, Journal of Marketing 71(2), 94-113 .[pdf]
Wagner Kamakura, Carl F. Mela et al (2006) “Choice Models and Customer Relationship Management,” Marketing Letters , 16(4) 279-91 [pdf]
Kamakura, Wagner A., Vikas Mittal, Fernando de Rosa and Jose Afonso Mazzon (2002), “Assessing the Service-Profit Chain,” Marketing Science, 21(3), 294-317. [pdf]
Mittal, Vikas and Wagner A. Kamakura (2001) “Satisfaction and repurchase ''>Journal of Marketing Research 38 (1), 131-42. [pdf]
Kamakura, Wagner A, Bruce Kossar and Michel Wedel (2004) “Identifying innovators for the cross-selling of new products,” forthcoming at Management Science [pdf].
Kamakura, Wagner A, Michel Wedel, Fernando de Rosa and Jose A. Mazzon (2003). “Cross-selling through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction,” h International Journal of Research in Marketing 20, 45-65. [pdf]
Kamakura, Wagner A., Sridhar Ramaswami and Rajenda K. Srivastava (1991), “Applying Latent Trait Analysis in the Evaluation of Prospects for Cross-Selling of Financial Services,” International Journal of Research in Marketing, 329-49.[pdf]
Kamakura , Wagner A, Jose A. Mazzon and Arnaud deBruyn (2006) “Modeling voter choice to predict the final outcome of two-stage elections,” International Journal of Forecasting, 22, 689-706. [pdf]
Lee, Jonathan, Peter Boatright and Wagner A. Kamakura (2003) “A Bayesian Model for Pre-launch Sales Forecasting of Recorded Music,” Management Science 49(2) 179-96. [pdf]
Kamakura, Wagner A. and Guy Gessner (1986), “Consumer Sentiment and Buying Intentions Revisited: A Comparison of Predictive Usefulness,” Journal of Economic Psychology, July, 197-220.
Leone, Robert and Wagner A. Kamakura (1983), “The Usefulness of Consumer Sentiment in Predicting Consumer Expenditures,” R. Baggozzi and A. Tybout (ed.), in Proceedings of the X ACR Conference.
Ozer, Muammer and Wagner A. Kamakura (2003) “A Multi-trait Multi-method Validity Test of Partworth Estimates,” in Anders Gustafsson, Andreas Herrmann and Frank Huber (Eds.), Conjoint Measurement:Methods and Applications (3rd Edition), Berlin: Springer.
Haaijer, R, W.A. Kamakura and M. Wedel (2001) “The no-choice alternative in conjoint choice experiments,” International Journal of Market Research 43(1) 93-106.[pdf]
Haaijer, Marinus E. Wagner A. Kamakura and Michel Wedel (2000) “Response Latencies in the Analysis of Conjoint Choice Experiments,” Journal of Marketing Research 37(3) 376-82. [pdf]
Lee, Moonkyu, Jonathan Lee and Wagner A. Kamakura (1996), “Consumer Evaluations of Line Extensions: A Conjoint Approach,” Advances of Consumer Research 23: 289-95.
Kamakura , W. A., M. Wedel and J. Agrawal (1994), “Concomitant-Variable Latent Class Models for the External Analysis of Choice Data,” International Journal of Research in Marketing, November.
Kamakura , Wagner A. (1991), “Estimating Flexible Distributions of Ideal Points,” Psychometrika, September.
Kamakura , Wagner A. (1988), “A Least-Squares Procedure for Benefit Segmentation Based on Conjoint Experiments,” Journal of Marketing Research, May 1988, 157-67.
Kamakura, Wagner A. and Michel Wedel (2003) “List Augmentation with Model Based Multiple Imputation: A Case Study Using a Mixed-Outcome Factor Model,” Statistica Neerlandica 57(1) 46-57. [pdf]
Kamakura, Wagner A, Michel Wedel, Fernando de Rosa and Jose A. Mazzon (2003). “Cross-selling through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction,” h International Journal of Research in Marketing 20, 45-65. [pdf]
Kamakura, Wagner A. and Michel Wedel (2000) “Factor Analysis and Missing Data,” Journal of Marketing Research 37(4) 490-98. [pdf]
Kamakura, Wagner A. and Michel Wedel (1997), “Statistical Data-Fusion for Cross-Tabulation,” Journal of Marketing Research 34(4), November, 485-498.
Kamakura, Wagner A, Bruce Kossar and Michel Wedel (2004) “Identifying innovators for the cross-selling of new products,” forthcoming at Management Science. [pdf]
Balasubramanian, Siva, Wagner A. Kamakura and Brian T. Ratchford (2000) “Diffusion Models with Replacement and Multiple Purchases,” in Vijay Mahajan, Jerry Wind and Eitan Muller (Eds.), New Product Diffusion Models, Boston: Kluwer Academic Publishers.
Kamakura, Wagner A. and Siva Balasubramanian (1988), “Long-Term View of the Diffusion of Durables: A Study of the Role of Price and Adoption Influence Process via Tests of Nested Models,” International Journal of Research in Marketing, 5, 1-13.[pdf]
Kamakura, Wagner A. and Siva Balasubramanian (1987), “Long-Term Forecasting with Innovation Diffusion Models: The Impact of Replacement Purchases,” Journal of Forecasting, March, 1-19.[pdf]
Moon, Sangkil, Wagner A. Kamakura and Johannes Ledolter (2007) “Estimating Promotion Response When Competitive Promotions Are Unobservable,” Journal of Marketing Research 44, 503-515.[pdf]
Kamakura , Wagner A and Wooseong Kang (2007) “Chain-wide and Store-level Analysis for Cross-Category Management,” Journal of Retailing 83(2) 159-70.[pdf]
Venkatesh, R and Wagner A. Kamakura (2003) “Optimal Bundling and Pricing under a Monopoly: ContrastingComplements and Substitutes from Independently Valued Products”, Journal of Business 76(2), 211-31. [pdf]
Agrawal, Jagdish and Wagner A. Kamakura (2000) “Country of Origin: A Competitive Advantage?” International Journal of Research in Marketing 16(4) 255-67. [pdf]
Kamakura, Wagner A., Brian T. Ratchford and Jagdish Agrawal (1988), “Measuring Market Efficiency and Welfare Loss,” Journal of Consumer Research, December, 289-302.
Russell, G. J. and W. A. Kamakura (1994), “Understanding Brand Price Competition with Macro and Micro Level Scanner Data,” Journal of Marketing Research, May, 289-303. [pdf]
Kamakura, Wagner A. and Gary J. Russell (1989), “A Probabilistic Choice Model for Market Segmentation and Elasticity Structuring,” Journal of Marketing Research, November, 379-90. [pdf]
“Chain-wide and Store-level Analysis for Cross-Category Management,” with Wooseong Kang , Journal of Retailing, 83(2), 159-70. [pdf]
Kamakura, Wagner A., Vikas Mittal, Fernando de Rosa and Jose Afonso Mazzon (2002), “Assessing the Service-Profit Chain,” Marketing Science, 21(3), 294-317. [pdf]
Russell, Gary J. and Wagner A. Kamakura (1997), “Modeling Multiple Category Brand Preference with Household Basket Data,” Journal of Retailing 73(4) 439-61. [pdf]
Kamakura, Wagner A., Tomasz Lenartowicz and Brian T. Ratchford (1996), “Productivity Assessment of Multiple Retail Outlets,” Journal of Retailing,72(4) 333-56. [pdf]
Kamakura , Wagner A. and Jose A. Mazzon (2007) “Accounting for Voter Heterogeneity Within and Across Districts With a Factor-Analytic Voter Choice Model,”Political Analysis, 15(1),67-84.[pdf]
Kamakura , Wagner A, Jose A. Mazzon and Arnaud deBruyn (2006) “Modeling voter choice to predict the final outcome of two-stage elections,” International Journal of Forecasting, 22, 689-706 .[pdf]
Grewal, Dhruv, Gopal Iyer, Wagner A. Kamakura, Anuj Mehrotra and Arun Sharma (2008) “Evaluation of Subsidiary Performance: Combining Marketing Process and Marketing Outcome Performance Metrics,” Journal of the Academy of Marketing Science , 23 (Fall), pp.346-350 [pdf]
Samaha, Stephen A. and Wagner A. Kamakura (2008) “Location, Location, Location: Assessing the Market Value of Real Estate Property,” Real Estate Economics , 36(4), pp.717-751.[pdf]
Boatright, Peter, Wagner A. Kamakura and Suman Basuroy (2007) “Reviewing the Reviewers: The Impact of Individual Film Critics on Box-office Performance,” Quantitative Marketing and Economics, 5(4) 401-425.[pdf]
Kamakura , Wagner A., Suman Basuroy and Peter Boatright (2006) “Is silence golden? An inquiry into the meaning of silence in professional product evaluations,” Quantitative Marketing and Economics . [pdf]
Agrawal, Jagdish and Wagner A. Kamakura (2000) “Country of Origin: A Competitive Advantage?” International Journal of Research in Marketing 16(4) 255-67 .[pdf]
Agrawal, Jagdish and Wagner A. Kamakura (1995), “The Economic Worth of Celebrity Endorsers: An Event Study Analysis,” Journal of Marketing , July. [pdf]
Leone, Robert and Wagner A. Kamakura (1983), “The Usefulness of Consumer Sentiment in Predicting Consumer Expenditures,” R. Baggozzi and A. Tybout (ed.), in Proceedings of the X ACR Conference .
Gessner, Guy and Wagner A. Kamakura (1985), “Legal Services Marketing: An Empirical Investigation of the Interrelationship among Marriage Dissolutions, Personal Bankruptcy and Unemployment,” N.K. Malhotra (ed.), in Developments in Marketing Science , Vol. VIII.