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Kurt Carlson
Assistant Professor of Marketing
Reviewed | Invited | Working Papers
| Presentations
Reviewed
Publications
Carlson, Kurt A. and Brian W. Gould (1994), “The Role of Health
Knowledge in Determining Dietary Fat Intake,” Review of Agricultural Economics,
16, 373-386. PDF
Gould, Brian W. and Kurt A. Carlson (1998), “Strategic Management
Objectives of Small Manufacturers: A Case Study of the Cheese
Industry,” Review of Agricultural
Economics, 20, 612-630. PDF
Carlson, Kurt A. (2000), "Disparity Pursuit Theory: The Role of
Expectations in Product Choice," in S. Hoch and R. Meyer (Eds.), Advances in Consumer Research, 27,
301-306. PDF
Carlson, Kurt A. and J. Edward Russo (2001), “Biased
Interpretation of Evidence by Mock Jurors,” Journal of Experimental Psychology: Applied,
91-103 (lead article). PDF
Carlson, Kurt A. and Lisa K. Pearo (2004),
“Limiting Predecisional Distortion by Prior
Valuation of Attribute Components,” Organizational Behavior and Human Decision Processes,
94(1), 48-59. PDF
Carlson, Kurt A. and Samuel D. Bond (2006), "Improving Preference
Assessment: Limiting the Effect of Context through Pre-exposure to
Attribute Levels," Management
Science, 53(2), 410-421. PDF
Carlson, Kurt A., Margaret Meloy, and J.
Edward Russo (2006), "Leader-Driven Primacy: How Attribute Order Can
Affect Consumer Choice," Journal of Consumer Research, 32(4), 513-518.
PDF
Russo, J. Edward, Kurt A. Carlson, Margaret Meloy
(2006), “Choosing
an Inferior Alternative,” Psychological Science, 17(10), 899-904.
Bond, Samuel D., Kurt A. Carlson, Margaret Meloy,
J. Edward Russo, and Robin Tanner (2007), “Information Distortion in
the Evaluation of a Single Option,” Forthcoming Organizational Behavior and Human Decision
Processes. PDF
The Rule of Three: How the Third Event Signals the Emergence of a Streak (with Suzanne Shu), Organizational Behavior and Human Decision Processes, 204(1), 113-121.
Generating Objectives: Can Decision Makers Articulate What They Want? (with Sam Bond and Ralph Keeney), Management Science , January, 2008, 56-70.
Invited
Publications
Carlson, Kurt A. (1996), “Imperfect Competition Models and
Commodity Promotion Evaluation: The Case of U.S.
Generic Dairy Advertising (Review).” in New Methodologies for Commodity Promotion Economics, Ithaca, NY: NICPRE, Cornell University.
Russo, J. Edward and Kurt A. Carlson (2002), “Individual Decision
Making,” in Handbook of
Marketing, eds. Barton A. Weitz and
Robin Wensley, London: Sage, 371-408. PDF
Working Papers
Assessing the Activation of Decision Process Goals
Expectation-Driven Separation in Preferential Choice Processes
Thoughts that Count: Fairness and Possibilities, Intentions and
Reactions (with Dave Sally).
The Advice Bounceback Effect: When Advice
Undermines Its Cause (with Nicole Murphy).
Predecisional Distortion of Price Differences
(with Meg Meloy and Donald Lichtenstein)
The Benefits Leader Reversion Effect: How a Once Preferred Product Can
Recapture Its Standing (with Dan Lieb and Meg Meloy)
Temporal Response to Opportunities: A Look at the Last Name Effect (with
Jacqueline Conard)
Presentations
“Imperfect competition models and commodity promotion evaluation:
The case of U.S. generic
dairy advertising (Review),” Annual Conference for the National
Instituted for Commodity Promotions Research, Sacramento, CA:
October 1996.
“Disparity Pursuit Theory: The role of expectations in product
choice,” Association for Consumer Research, Columbus, OH:
October 1999.
“The impact of expected disparity on consumer decisions: Evidence
for Disparity Theory,” Judgment and Decision Making, Los Angeles, CA:
November 1999.
“The impact of a warning on predecisional
distortion,” with J. Edward Russo and Margaret G. Meloy
Society for Consumer Psychology, San
Antonio, TX:
February 2000.
"Predecisional distortion in real product
choice,” with Lisa Klein, Behavioral Decision Research in Management,
Tucson, AZ: May 2000.
“Thoughts that count: Fairness and possibilities, intentions and
reactions,” with Dave Sally, Association of Consumer Research, Austin, TX: October 2001.
“In search of consumer goals,” Association of Consumer
Research, Austin, TX: October 2001.
“Tracking the activation of goals during the choice process:
Insights into biased processing,” Behavioral Decision Research in
Management, Chicago, IL: May 2002.
"Expectation-Driven Separation in Preferential Choice Processes,”
Association of Consumer Research, Toronto,
Canada:
October 2003.
"Measuring the Activation of Consumers’ Decision Process
Goals,” Vanderbilt
University, January
2004.
"Measuring the Activation of Consumers’ Decision Process
Goals,” Society for Consumer Psychology, San Francisco, CA:
February 2004.
"Measuring Consumers’ Decision Process Goals,” University of Texas-Austin, May 2004.
"From Ideal to Real: How Prior Contemplation of the Ideal Can Undo
Self-Favoritism," Association of Consumer Research, October, 2004.
"Improving Preference Assessment through Pre-exposure to Attribute
Levels," Association of Consumer Research, October, 2004.
"Leader-Driven Primacy: How Attribute Order Can Affect Consumer
Choice," Society for Judgment and Decision Making, Minneapolis, November, 2004.
"Assessing the Activation of Decision Process Goals," Penn
State University, January 2005.
Measuring Consumers' Decision Process Goals. University of Wisconsin , April 2006.
The Magic Number Three: How the Third Event Drives the Perceived Emergence of a Streak, with Suzanne Shu, Behavioral Decision Research in Management , Santa Monica , June 2006.
The Benefits Leader Reversion Effect, How a Once Preferred Option can Regain Its Standing, with Dan Lieb and Meg Meloy, Association of Consumer Research , Orlando, October 2006.
Specifying Objectives for Decisions Is Not Easy, with Samuel D. Bond and Ralph Keeney, INFORMS Annual Meeting, Pittsburgh , PA , November 5-8, 2006.
What Matters to Me, Anyway? Inadequacy in the Generation of Decision Objectives, with Samuel D. Bond and Ralph Keeney, Society for Judgment and Decision Making , Houston, November 2006.
The Rule of Three: How the Third Event Signals the Emergence of a Streak, with Suzanne Shu, Society for Judgment and Decision Making , Houston , November 2006.
Temporal Response to Opportunity: A Look at the Last Name Effect, with Jacqueline Conard, Society for Judgment and Decision Making , Houston , November 2006.
The Rule of Three: How the Third Event Signals the Emergence of a Streak, with Suzanne Shu, University of Arizona , January 2007.
Making a Difference: The Influence of Expected Separation in Consumer Choice Processes, with Aner Tal, Society for Judgment and Decision Making , Long Beach CA , November, 2007.
Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior, with Rob Tanner, Association for Consumer Research , Memphis , TN , October, 2007.
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