Gupta, Sunil, Carl F. Mela and Jose M. Vidal-Sanz (2009), "The Value of a 'Free' Customer," revising for 2nd review, Marketing Science.

Yao, Song and Carl F. Mela (2009), “A Dynamic Model of Sponsored Search Advertising,” revising for 2nd review, Marketing Science.

Bronnenberg, Bart J., Jean-Pierre Dube and Carl F. Mela (2009), “Do DVRs Moderate Advertising Effects?” revising for 2nd review, Journal of Marketing Research.

Amaldoss, Wilfred, Aradhna Krishna, Carl F. Mela, and Joel Urbany (2005), "Inertia in Pricing."