Yao, Song, Yuxin Chen, Carl F. Mela and Jeongwen Chiang (2012), "Determining Consumers' Discount Rates With Field Studies," under 3rd review, Journal of Marketing Research.

Ahn, Dae-Yong, Jason A. Duan, and Carl F. Mela, (2012), “An Equilibrium Model of User Generated Content,” under revising for 2nd review, Journal of Marketing Research.

Gupta, Sunil, Carl F. Mela and Jose M. Vidal-Sanz (2009), "The Value of a 'Free' Customer," revising for 2nd review, Marketing Science.

Hahn, Richard, Kristian Lum and Carl F. Mela (2012), “The Validity of Cognitive Hierarchy Play in p-Beauty Games”.