Syllabus - This section contains information about objectives and details of the class as well as an overall schedule.
Syllabus Introduction: This contains the background and objectives for the course.
Syllabus Organization - Contains information about how the class is organized.
Syllabus Grading: Breaks down how your grade is determined
Syllabus - Requirements: Elaborates on class requirements
Syllabus - Material: Lists the readings and other course materials
Syllabus - Schedule: A class schedule listing guest speakers, assignments, etc...
Syllabus - Acknowledgments: Giving credit where credit is due.
At a Glance - Click here for overviews of each class, posted after the end of class.
Cases - This section contains preparation questions for the cases discussed in class.
Readings - This section contains a list of the articles and cases contained within the course pack.
Powerpoint Files - This section contains the PowerPoint lecture files.
Groups - The group listings for the class are located here.
Videos - Downloadable or streaming versions of the various videos shown in class.
Teaching Assistants - A list of the teaching assistants, with their contact information.
Contact Information - Contact information for the professor, including phone number, e-mail, and office hours.
Newsgroups - Links to the class newsgroups.
Link to a Speaker Series PDF
PharmaSim Webpage
FuquaWorld
Fuqua Home

Grading

 

Grading Elements

The following table summarizes how your grades will be determined. The subsequent discussion elaborates upon each of these requirements.

Grading Element

Length

Due Date

Weight

Case Write-ups
- Procter and Gamble


3 pages


March 30


10%

Group Pharmasim Marketing Plan
- Situation Analysis & Objectives
- Marketing Program & Financials
- Executive Summary, Contingencies & "Post-Mortem"


4 pages
4 pages
4 pages


April 6
April 20
April 27


35% Total

Class Participation

ddd

ddd

15%

Final Exam

ddd

TBD

40%

Please note that final grades will approximately follow the distribution recommended by Fuqua (30% SP, 45% HP, and 25% P and below). The length of the assignment refers to double spaced, 1" margin, 11 or 12 point font.

Honor Code

The pedagogical value of the assignments is compromised when outside sources are consulted. In addition, limiting the need to consult outside sources a) saves students time and b) levels the playing field (students do not all have access to the same resources). Accordingly, it is expected that all your work is original and done without consulting others (except the TAs or myself for individual assignments, and the TAs, myself and your group for the group assignments). If you have any uncertainty regarding what is appropriate and what is not, please consult me.