Syllabus - This section contains information about objectives and details of the class as well as an overall schedule.
Syllabus Introduction: This contains the background and objectives for the course.
Syllabus Organization - Contains information about how the class is organized.
Syllabus Grading: Breaks down how your grade is determined
Syllabus - Requirements: Elaborates on class requirements
Syllabus - Material: Lists the readings and other course materials
Syllabus - Schedule: A class schedule listing guest speakers, assignments, etc...
Syllabus - Acknowledgments: Giving credit where credit is due.
At a Glance - Click here for overviews of each class, posted after the end of class.
Cases - This section contains preparation questions for the cases discussed in class.
Readings - This section contains a list of the articles and cases contained within the course pack.
Powerpoint Files - This section contains the PowerPoint lecture files.
Groups - The group listings for the class are located here.
Videos - Downloadable or streaming versions of the various videos shown in class.
Teaching Assistants - A list of the teaching assistants, with their contact information.
Contact Information - Contact information for the professor, including phone number, e-mail, and office hours.
Newsgroups - Links to the class newsgroups.
Link to a Speaker Series PDF
PharmaSim Webpage
FuquaWorld
Fuqua Home

Course Material

Required

  • Course Pack
    The course pack contains the cases to be discussed in this course as well as some ancillary readings. See the web site to view the contents of the course pack.

  • Required Texts
    1. Keller, Kevin Lane (2003), Strategic Brand Management, Second Edition, Upper Saddle River, NJ: Prentice Hall.
    2. Deighan, Michael, Thomas C. Kinnear, and James Stuart (2007), PharmaSim: A Marketing Management Simulation, Charlottesville, VA: Interpretive Software, Inc.

    The two texts can be bundled at a lower cost using ISBN 0132216108. The simulation manual and software are not available from the bookstore and must be ordered on-line with the following link using the coupon you receive in the bundle (https://www.interpretive.com/duke-marketing460/shop.php). The direct distribution is intended to reduce costs to students.