Group Case Write-up(s)
One brief case write-up is required (Procter and Gamble). The objective of this assignment is to provide more detailed feedback on your analyses than you may receive in class. Details for this assignment can be obtained on the course web site.
PHARMASIM & Marketing Plan
As many of you will have to write one, an extremely important
part of this class is the marketing plan. Given the short
duration of the term, it is infeasible to request you make
contact with an actual firm, find a product line of interest,
and draft a marketing plan. Accordingly, we use a computer
simulation of a business to serve as a foundation for the
marketing plan.
However, this assignment has a corollary purpose; to give
you increased exposure to running a business. Thus, 5% of
the PHARMASIM grade will be predicated on your performance
and 30% will be based on the marketing plan (for total of
35%). Note that these two factors are not independent; strong
marketing plans lead to strong performance.
The PharmaSim manual is of moderate length. Please begin
reading it sufficiently early such that you are not overwhelmed
when the assignment begins.
The Marketing Plan assignment can be accessed from here.
Important: For more tips on PharmaSim, please click
here.
Final Exam
The final exam will be a take-home case analysis. You will
receive the exam in the last class and then complete the
exam during the time allotted for the final exam. Details
regarding the final exam will be distributed in class.
Class Participation
Case-based learning requires class participation from every
student. Participation and discussion are imperative to
engender a collaborative learning environment in class.
Without that participation, the learning experience is significantly
diminished (to ensure that participation is widespread,
and that all students have the opportunity to participate,
students may randomly be selected to commence the case discussion
in each class).
In addition, participation also enables you to develop
the skill to present and defend your ideas as well as to
see contrasting points of view. Those skills can prove invaluable
in your forthcoming careers. Further, when guest lecturers
are present, their reactions to your comments will provide
practical input to your ideas from someone who has to broach
similar issues in a daily fashion. These participation points
are reflected in the grading scheme.
Last, class participation will include some brief exercises
that will not be graded per se, but will help set the frame
for the class. These include the following:
These exercises are detailed on the web site, as are case
preparation questions.
