Index of /~moorman/Marketing Strategy Course Materials/
Name Last modified Size Description
Parent Directory
Brown & Eisenhardt - + 24-Apr-2006 11:26 3M
Chandy & Tellis - The+ 24-Apr-2006 11:01 3M
Course Materials for + 25-Apr-2006 13:13 45K
Day - The Capabilitie+ 24-Apr-2006 10:56 1M
Grant - The Resource-+ 14-Apr-2006 09:08 1M
Hauser,Tellis, and Gr+ 25-Apr-2006 12:42 274K
Hennart & Szymanski -+ 24-Apr-2006 12:30 5M
Hunt, General Theory + 25-Apr-2006 14:42 5M
Kirca, et al. - Marke+ 14-Apr-2006 08:59 189K
Kohli & Jaworski - Ma+ 24-Apr-2006 10:55 1M
Leonard-Barton - Core+ 24-Apr-2006 11:18 855K
Madhavan & Grover - F+ 24-Apr-2006 11:24 2M
Makadok - Toward a Sy+ 14-Apr-2006 08:31 118K
Miner, Bassoff, and M+ 28-Sep-2005 15:43 4M
Moorman Marketing Str+ 22-Aug-2006 11:37 46K
Moorman Marketing Str+ 25-Apr-2006 13:39 26K
Moorman and Miner 199+ 28-Sep-2005 14:58 3M
Narver & Slater - The+ 24-Apr-2006 10:57 1M
Sivadas and Dwyer.pdf 14-Apr-2006 18:12 3M
Slotegraaf, Moorman, + 30-Dec-2003 12:27 3M
Teece, et al. - Dynam+ 14-Apr-2006 08:35 4M
Van Heerde, et al. - + 14-Apr-2006 10:07 334K
Williamson - Strategy+ 14-Apr-2006 08:39 3M
~$urse Materials for + 20-Apr-2006 14:42 1K