Teaching Interests
Undergraduate: Marketing Strategy, Consumer Behavior
MBA: Marketing Strategy, Consumer Behavior
Ph.D.: Marketing Strategy, Consumer Behavior
Teaching Awards
Finalist, Best Elective Teaching Faculty-Weekend Executive Program, Fuqua School of Business, Duke University, 2003.
Finalist, Best Elective Teaching Faculty-Weekend Executive Program, Fuqua School of Business, Duke University, 2001.
Finalist, Best Elective Teaching Faculty-Daytime Program, Fuqua School of Business, Duke University, 2000.
Mabel M. Chipman Teaching Excellence Award, University of Wisconsin, 1999.
H.I. Romnes Award Nominee, School of Business, University of Wisconsin - Madison, 1998.
Total Quality Management Teaching Grant, UW-Madison School of Business, 1994.
John G. Shutz Excellence in Marketing Award, UW-Madison School of Business, 1993.
Faculty Eagle for Integration of Technology into Courses, UW-Madison, 1993.
Larsen Curriculum Development Grant, UW-Madison School of Business, 1992.
Wisconsin Student Association's "The Best Professors at the UW-As Chosen by the Students," UW-Madison School of Business, 1992.
"Faculty Appreciation Award," by the University of Wisconsin - Madison Panhellenic Association and Interfraternity Council, 1992.
Mu Kappa Tau "Marketing Professor of the Year," UW-Madison School of Business, 1991.