Working Papers
Moorman, Christine and Fredrika J. Spencer, “Firm Innovation and the Ratchet Effect: How Firms Trade Off Value Creation in Financial and Product Markets”
Noordhoff, Corine, Kyriakos Kyriakopoulos, Christine Moorman, Piet Pauwels, and Benedict Dellaert, “The Asymmetric Effect of Relational Ties in Business-to-Business Innovation.”
Moorman, Christine, Roselina Ferraro, and Joel Huber, “Information Disclosure, Competition, and Quality: The Unintended Consequences of the Nutrition Labeling and Education Act.”
Mitra, Debanjan, Peter Golder, and Christine Moorman, “What is Quality? A Tripartite, Attribute-based, Process-Oriented Perspectives.”
van Beuningen, Jacqueline, Christine Moorman, Ko de Ruyter, Martin Wetzels, and David Cox, “When Do Knowledge Investments in Non-exclusive Sellers Pay Off?”