Working Papers

Moorman, Christine and Mitchell J. Lovett, “ Intellectual Market-based Assets and Firm Value: Research and Managerial Frontiers."

Swaminathan, Vanitha and Christine Moorman, “Marketing Alliances, Firm Networks, and Firm Value Creation."

Moorman, Christine and Fredrika J. Spencer, “Firm Innovation and the Ratchet Effect: How Firms Trade Off Value Creation in Financial and Product Markets."

Noordhoff, Corine, Kyriakos Kyriakopoulos, Piet Pauwels, Benedict Dellaert, and Christine Moorman, “Marketing Innovation in Co-Creation Relations: The Multifaceted Role of Relational Ties."

Moorman, Christine, Rosie Ferraro, and Joel Huber, “Information Disclosure and the Market for Nutrition Quality: The Role of Competition."