Basuroy, Suman, Subimal Chatterjee, and S. Abraham Ravid (2003),
"How Critical are Critical Reviews?
The Box Office Effects of Film Critics, Star-Power, and Budgets,"
Journal of Marketing (October), forthcoming.
Chandy, Rajesh, Jaideep Prabhu, and Kersi Antia (2003), What
Will the Future Bring? Technology Expectations, Dominance, and
Radical Product Innovation, Journal of Marketing, 66
(July), in press.
Morgan, Neil A., Shaoming Zou, Douglas W. Vorheis, and Constantine
S. Katsikeas (2003), "Experiential
and Informational Knowledge, Architectural Marketing Capabilities
and the Adaptive Performance of Export Ventures: A Cross-National
Study," Decision Sciences, 34, forthcoming.
Rindfleisch, Aric and Christine Moorman (2003), "Interfirm
Cooperation and Customer Orientation," Journal of Marketing
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Slotegraaf, Rebecca, Christine Moorman, and J. Jeffrey Inman
(2003), "The Role of Firm Resources
in Returns to Market Deployment," Journal of Marketing
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Sorescu, Alina, Rajesh Chandy, and Jaideep Prabhu (2003), Sources
and Consequences of Radical Innovation: Insights from Pharmaceuticals,
Journal of Marketing 66 (July), in press.
White, J. Chris, Rajan Varadarajan, and Peter Dacin (2003),
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and Information Use," Journal of Marketing, in press.