Marketing Strategy Articles in Non-Marketing Journals


Strategic Management Journal (2001-2002) - Thank you Eric Olson for creating this file

  • M. Song, R. J. Calatone, C. A. DiBenedetto (2002), ""Competitive Forces and Strategic Choice Decisions: An Experimental Investigation in the United States and Japan," SMJ, 23 (Oct), 969-978. High buyer power and high substitution threat enhance cost-leadership strategy adoption. Under conditions of high buyer power U.S. managers are less likely than Japanese managers to enter a market with a differentiation or focus strategy.

  • W. T. Robinson and J. Chiang (2002), "Product Development Strategies for Established Market Pioneers, Early Followers, and Late Entrants," SMJ, 23 (SepT), 855-866. Market pioneers and early followers tend to emphasize minor improvements such as line extensions and product improvement. Few late entrants engage in substantial new product development activities, but those that do tend to emphasize major development efforts.

  • S. F. Slater and E. M. Olson "Marketing's Contribution to the Implementation of Business Strategies: An Empirical Analysis, " SMJ, 22 (Nov.) 2001 p. 1055-1067. Creation of an empirical typology of marketing strategy of Aggressive Marketers, Mass Marketers, Marketing Minimizers, Value Marketers. Marketing strategy types are matched with competitive strategies at SBU level (Prospectors, Analyzers, Low Cost Defenders, Differentiated Defenders) and impact on firm performance is assessed.

  • G. T. M. Hult and P. J. Ketchen, Jr. (2001), "Does Market Orientation Matter? A Test of the Relationship Between Positional Advantagae and Performance," SMJ, 22 (Sept), 899-906. Resource-based view of the firm to suggest market orientation, entrepreneurship, innovativeness, and organizational learning each contribute to the positional
    advantage of some firms.

  • S. F. Slater and E. M. Olson (2000), "Strategy Type and Performance: The Influence of Sales Force Management," SMJ, 21 (Aug), 813-829. Sales management policies and practices vary with the competitive strategy adopted by the firm and influence firm performance.

  • C. E. Helfat and R. S. Raubitshek (2000), "Product Sequencing: Co-evolution of Knowledge Capabilities and Products," SMJ, 21 (Oct/Nov), 961-979. How the evolution of organizational knowledge capabilities and products over long time spans can result in competitive advantage.

  • H. Lee, K. G. Smith, C. M. Grimm and A. Schomburg (2000), "Timing, Order, and Durability of New Product Advantages With Imitation," SMJ, 21 (Jan), 23-30. Impact on stock price of the effects of timing, order, and durability of first mover advantages.

  • O. Sorenson (2000), "Letting the Market Work For You: An Evolutionary Perspective on Product Strategy," SMJ, 21 (May), 577-592.