Forthcoming Marketing Strategy Papers

 

Chandy, Rajesh, Jaideep Prabhu, and Kersi Antia (2003), “What Will the Future Bring? Technology Expectations, Dominance, and Radical Product Innovation,” Journal of Marketing, 66 (July), in press.

Rindfleisch, Aric and Christine Moorman (2003), "Interfirm Cooperation and Customer Orientation," Journal of Marketing Research, 40 (November), in press.

Slotegraaf, Rebecca, Christine Moorman, and J. Jeffrey Inman (2003), "The Role of Firm Resources in Returns to Market Deployment," Journal of Marketing Research, 40 (August), in press.

Sorescu, Alina, Rajesh Chandy, and Jaideep Prabhu (2003), “Sources and Consequences of Radical Innovation: Insights from Pharmaceuticals,” Journal of Marketing 66 (July), in press.

White, Chrisopher, Rajan Varadarajan, and Peter Dacin (2003), "Market Situation Interpretation and Response: The Role of Cognitive Sytle, Organizational Culture, and Information Use," Journal of Marketing, in press.