Teaching Materials
Rajesh Chandy, University of Minnesota Jeffrey Conant, Texas A&M University Peter Dickson, Florida International University Marketing Strategy Theory, Emory University Marketing Strategy Formulation, Emory University Marketing Strategy Implementation, Emory University Neil Morgan, University of North Carolina-Chapel Hill Rajan Varadarajan, Texas A&M University Send in your Marketing Strategy Seminar Syllabus.
MBA Marketing Strategy Courses
George Day, University of Pennsylvania Ajay Kohli, Emory University Eliot Maltz, Williamette University Christine Moorman, Duke University Neil Morgan, University of North Carolina-Chapel Hill Raj Srivastava, University of Texas-Austin Send in your Marketing Strategy Course Syllabus
Undergraduate Marketing Strategy Courses
John Bassler, University of Texas at Arlington Stern Neill, University of Washington, Tacoma Send me your Marketing Strategy Course Syllabus
