• Attend the SIG Awards Luncheon at the Summer Educators' Meeting on August 8 at 12PM. Seating limited so register now. Luncheon will be held in Regis Room.
• Summer Educators' Conference Marketing Strategy Business Meeting and Reception on August 8 from 5-7PM in Salon H/I.
• Send nominations for the 2005 Mahajan Award for lifetime contributions to the field of marketing strategy and the 2005 award for Early Career Contributions in Marketing Strategy.
• Send copies of your marketing strategy teaching materials to share with group (see left column)
• Summer Institute in Competitive Strategy and program

Raj Srivastava wins 2004 Mahajan Award for Lifetime Contributions to Marketing Strategy.

Sundar Bharadwaj and Kay Lemon co-winners of 2004 Award for Early Career Contributions to Marketing Strategy.

Forthcoming book from Cool Tools Conference, Assessing Marketing Strategy Performance available for order now. Preview Introduction.

Summer, 2004 SIG leadership: Mike Mokwa (Chair-elect) and Charlie Noble (VP of Communications-elect)

Cool Tools for Assessing Marketing Strategy Performance Conference (with MSI) draws over 130 attendees

Archived Marketing Strategy News

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Welcome to the home page of the Marketing Strategy special interest group of the AMA. We are a group of over 500 individuals, primarily faculty and Ph.D. students, interested in examining firm-level strategy issues in marketing.

The goal of this website is to communicate and house information of relevance to the field. We seek to further the field of marketing strategy research by strengthening the community of scholars involved in the field as well as by attracting bright new scholars to it.

Christine Moorman, moorman@duke.edu

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