ࡱ> u@ Abjbj 0& 8Ddx"4Տ 9"2$)R{nVLLLVkL.LW [ z.,0,t + ] VVDEKBK CHRISTINE MOORMAN September, 2004 Duke University 109 Campbell Lane Fuqua School of Business Chapel Hill, NC 27514 Box 90120 (919) 942-1915 Durham, NC 27708-0120 (919) 660-7856 moorman@duke.edu EDUCATION Ph.D., University of Pittsburgh. M.B.A., University of Pittsburgh. B.S., Northern Kentucky University. Institute for Social Research, University of Michigan. ACADEMIC EXPERIENCE Professor of Marketing: Fuqua School of Business, Duke University July, 1999 - present Associate Professor of Marketing: School of Business, University of Wisconsin - Madison December, 1995 - June, 1999 Assistant Professor of Marketing: School of Business, University of Wisconsin - Madison September 1989 - 1995 RESEARCH INTERESTS Market Learning: Organizational and Individual Manager Use of Market Information Marketing Strategy Innovation Marketing Strategy Alliances and Networks How Information Impacts Markets Individual Consumer Use of Health and Nutrition Information and Public Policy Implications HONORS AND AWARDS 2004: IBM Research Fellow, Duke University, Fuqua School of Business. Doctoral Consortium Faculty, Texas A&M University. Speaker, University of Pittsburgh Marketing Camp. Speaker, Iowa State University Marketing Camp. 2003: MSI/Paul Root Award for Best Paper in the Journal of Marketing. Finalist, Best Elective Teaching-Weekend Executive Program, Duke University. Academic Trustee, Marketing Science Institute, 2003- Board of Directors, American Marketing Association, 2003- Doctoral Consortium Faculty, University of Minnesota. Speaker, NYU Marketing Camp. Speaker, Maastricht University Marketing Camp. EDEN/EISM Special Doctoral Seminar on Research in Services Marketing, Maastricht. 2002: Best Paper, Marketing Science Institute. Doctoral Consortium Faculty, Emory University. University of Maryland Research Camp. Chair, Marketing Strategy Interest Group, American Marketing Association, 2002-2004. 2001: Finalist, Best Elective Teaching Faculty-Weekend Executive Program, Duke University. Speaker, University of Texas-Austin Research Camp. 2000: Finalist, Best Elective Teaching Faculty-Daytime Program, Duke University. Doctoral Consortium Faculty, University of Western Ontario. 1999: Outstanding Reviewer Award (1996-1999), Journal of Marketing. Mabel M. Chipman Teaching Excellence Award, University of Wisconsin. Doctoral Consortium Faculty, University of Southern California. 1998: H.I. Romnes Award Nominee, School of Business, University of Wisconsin Madison. Doctoral Consortium Faculty, University of Georgia. Speaker, University of Southern California Winter Research Camp. 1997: Best Paper, Journal of Public Policy & Marketing, 1994-1996. Speaker, Columbia University Marketing Camp. Doctoral Consortium Faculty, University of Cincinnati. Research Program Awards, UW-School of Business (also 1989, 1993, 1995) 1996: Outstanding Reviewer Award (1993-1996), Journal of Marketing. 1995: Doctoral Consortium Faculty, University of Pennsylvania. Speaker, UCLA Marketing Camp. 1994: Total Quality Management Teaching Grant, UW-Madison School of Business. 1993: Winner, Marketing Science Institutes Research Competition on Seeing Differently: Improving the Ability of Firms to Respond to the Changing Needs of Customers. John G. Shutz Excellence in Marketing Award, UW-Madison School of Business, 1993. Faculty Eagle for Integration of Technology into Courses, UW-Madison. 1992: Larsen Curriculum Development Grant, UW-Madison School of Business, 1992. Wisconsin Student Associations The Best Professors at the UW-As Chosen by the Students, UW-Madison School of Business Faculty Appreciation Award, by the University of Wisconsin - Madison Pan-Hellenic Association and Interfraternity Council, UW-Madison School of Business. 1991: Mu Kappa Tau Marketing Professor of the Year, UW-Madison School of Business. 1988: American Marketing Association Doctoral Consortium Fellow, UC-Berkeley. Provost Development Scholarship, University of Pittsburgh. 1987: George E. Main Fellowship, University of Pittsburgh. RESEARCH A. Publications Moorman, Christine, Rex Du, and Carl F. Mela, The Effect of Standardized Information on Firm Survival and Marketing Strategies, Marketing Science, forthcoming. Kyriakopoulos, Kyriakos and Christine Moorman (2004), Tradeoffs in Marketing Exploitation and Exploration Strategies: The Overlooked Role of Market Orientation, International Journal of Research in Marketing, forthcoming. Moorman, Christine and Donald R. Lehmann (2004), Assessing Marketing Strategy Performance, Cambridge, MA: Marketing Science Institute. Moorman, Christine, Kristin Diehl, David Brinberg, and Blair Kidwell (2004), Subjective Knowledge, Search Locations and Consumer Choice, Journal of Consumer Research, forthcoming. Rindfleisch, Aric and Christine Moorman (2003), Interfirm Cooperation and Customer Orientation, Journal of Marketing Research, 40 (November), 421-436. Slotegraaf, Rebecca, Christine Moorman, and J. Jeffrey Inman (2003), The Role of Firm Resources in Returns to Market Deployment, Journal of Marketing Research, 40 (August), 295-310. Roland T. Rust, Christine Moorman, and Peter R. Dickson (2002), Return on Quality: Revenue Expansion, Cost Reduction, or Both? Journal of Marketing, 66 (October), 7-24. **MSI/H. Paul Root Award for best paper in the Journal of Marketing, 2002. **Best Paper, Marketing Science Institute, 2002. **Lead article in issue. Moorman, Christine (2002), Consumer Health Under the Scope, Journal of Consumer Research, (29), June, 152-158. Miner, Anne, Paula Bassoff, and Christine Moorman (2001), Organizational Improvisation and Learning: A Field Study, Administrative Science Quarterly, 46 (June), 304-337. Rindfleisch, Aric and Christine Moorman (2001), The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective, Journal of Marketing, 65 (April), 1-18. **Lead article in issue. Moorman, Christine and Roland T. Rust (1999), The Role of Marketing, special millennium issue of the Journal of Marketing, 63 (Special Issue), 180-197. Moorman, Christine and Rebecca J. Slotegraaf (1999), The Contingency Value of Complementary Capabilities in Product Development, Journal of Marketing Research, 36 (May), 239-257. Moorman, Christine and Anne S. Miner (1998), Organizational Improvisation and Organizational Memory, Academy of Management Review, 23 (October), 698-723. **Reprinted in Comportamento Organizacional e Gesto, ed. Miguel P. Cunha. Moorman, Christine and Anne S. Miner (1998), The Convergence of Planning and Execution: Improvisation in New Product Development, Journal of Marketing, 62 (July), 1-20. **Lead article in issue. **Reprinted in Organizational Improvisation, eds. Ken Kamoche, Miguel P. Cunha, and Joao V. Cunha, London: Routledge, 262-295. Moorman, Christine (1998), Market-level Effects of Information: Competitive Responses and Consumer Dynamics, Journal of Marketing Research, 35 (February), 82-98. Moorman, Christine and Anne S. Miner (1997), The Impact of Organizational Memory in New Product Performance and Creativity, Journal of Marketing Research, 34, (February), 91-106. Moorman, Christine (1996), A Quasi-Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act, Journal of Public Policy & Marketing, 15 (Spring), 28-44. **Best Paper 1994-1996, Journal of Public Policy & Marketing Moorman, Christine (1995), Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes, Journal of Marketing Research, 32 (August), 318-335. **Reprinted as, Les Processus Organisationnels dinformation de March: Les Antcdents Culturels et les Rsultats dun Produit Nouveau, Recherche et Applications en Marketing Une revue de lAssociation Franscaise du Marketing Publie avec le concours du CNRS, (1996), Volume 11 (3), 75-102. Moorman, Christine, Rohit Deshpand, and Gerald Zaltman (1993), Factors Affecting Trust in Market Research Relationships, Journal of Marketing, 57 (January), 81-101. Moorman, Christine and Erika Matulich (1993) A Model of Consumers Preventive Health Behaviors: The Role of Health Motivation and Health Ability, Journal of Consumer Research, 20 (September), 208-228. Moorman, Christine, Gerald Zaltman, and Rohit Deshpand (1992), Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations, Journal of Marketing Research, 29 (August), 314-328. **Reprinted in Using Market Knowledge, ed. Rohit Deshpand, Cambridge, MA: The Marketing Science Institute. MacInnis, Deborah J., Christine Moorman, and Bernard Jaworski (1991) Enhancing and Measuring Consumers Motivation, Opportunity, and Ability to Process Brand Information From Ads, Journal of Marketing, 55 (October), 32-53. Moorman, Christine (1990), The Effects of Consumer Characteristics and Stimulus Characteristics on Nutrition Information Utilization, Journal of Consumer Research, 17 (December), 364-372. Moorman, Christine and Linda L. Price (1989), Consumer Segment Interactions and Consumer Policy Remedies, Journal of Public Policy and Marketing, 8, 181-203. Zaltman, Gerald and Christine Moorman (1989), The Management and Use of Advertising Research, Journal of Advertising Research, 29 (December/January), 11-18. Zaltman, Gerald and Christine Moorman (1988), The Importance of Personal Trust in the Use of Research, Journal of Advertising Research, 28 (October/November), 16-24. B. Select Current Research Projects Srinivasan, Raji, Christine Moorman, and Tom Shively, The Effect of Firm Factors on the Dynamics of the Customer Satisfaction-Repurchase Intention Relationship in an Online Context, under second review, Marketing Science. Swaminathan, Vanitha and Christine Moorman, Value Creation in High-Tech Alliances: The Effect of Resource Strength, Resource Fit, and Resource Transfer, revise and resubmit, Marketing Science. Weigelt, Carmen, Christine Moorman, and Will Mitchell, Keeping Pace by Collaborating: Capability Outsourcing for Innovation Adoption, revise and resubmit, Strategic Management Review. Moorman, Christine and Raji Srinivasan, Firm Learning and Customer Relationship Management Performance in Online Markets, under first review, Journal of Marketing. Moen, Rebecca A., Christine Moorman, William S. Yancy, Eric C. Westman, Jennifer Allsbrook, Leah E. Masselink, and Kevin Schulman, Retention in Internet-based Direct to-Consumer Clinical Trials, under review, Journal of the American Medical Association. Moorman, Christine, Roland T. Rust, and Peter R. Dickson, The Managerial Path to Return on Quality: How Individual and Collective Beliefs Evolve in the Firm, Working paper. Moorman, Christine, Rosie Ferraro, and Joel Huber, Nutrition Information, Market Efficiency, and Consumer Welfare, Working paper. C. Book Chapters Moorman, Christine and Donald R. Lehmann (2004), Assessing Marketing Strategy Performance: How We Get There? in Assessing Marketing Strategy Performance, eds. Christine Moorman and Donald R. Lehmann, Cambridge, MA: Marketing Science Institute. Mark Houston, Mike Hutt, Christine Moorman, Peter Reingen, Aric Rindfleisch, Vanitha Swaminathan, and Beth Walker (2004), Marketing Networks and Firm Performance, in Assessing Marketing Strategy Performance, eds. Christine Moorman and Donald R. Lehmann, Cambridge, MA: Marketing Science Institute. Reprint of: Moorman, Christine and Anne S. Miner (1998), The Convergence of Planning and Execution: Improvisation in New Product Development, in Organizational Improvisation (2001), eds. Ken Kamoche, Miguel P. Cunha, and Joao V. Cunha, London: Routledge, 262-295. Moorman, Christine (2000), Firm Responses to Consumer Information Policy, in Paul N. Bloom and Greg Gundlach, (eds), Marketing and Society, Thousand Oaks, CA: Sage Publications, 105-131. Rust, Roland T. and Christine Moorman (1998), "Implementing Return on Quality Efforts: Organizational Factors and Value to the Firm," in Eberhard E. Scheuing, Stephen W. Brown, Bo Edvardsson, and Robert Johnston, eds., Pursuing Service Excellence: Practices and Insights, New York: ISQA, 257-261. Moorman, Christine (1994), An Innovation Adoption Approach to the Dissemination of Health Information to Consumers, in Effective Dissemination of Clinical and Health Information, eds., L. Secrest, T. E. Backer, E. M. Rogers, T. F. Campbell, and M. L. Grady, Washington, D.C.: Agency for Health Care Policy Research, 49-68. Moorman, Christine, Brian Uzzi, and Karen Russo France (1990), Managing Synergy in Planned Change-Systems, Advances in Nonprofit Marketing, ed. Russell Belk, Volume 3, Greenwich CT: JAI Press, Inc., 1-26. **Reprinted in a marginally different form in Knowledge in Society: The International Journal of Knowledge Transfer (1990), July, 1-25. Moorman, Christine (1990) Review of Amitai Etzionis The Moral Dimension: Toward a New Economics, Journal of Marketing, 54 (July), 114-116. Moorman, Christine (1987), Marketing as Technique: The Influence of Marketing on the Meanings of Consumption, in Philosophical and Radical Thought in Marketing, eds. R.Bagozzi, N. Dholakia, and A. Firat, Lexington, MA: D.C. Heath & Co., 71-89. D. Published Reports Roland T. Rust, Christine Moorman, and Peter R. Dickson (2000), Returns from Service Quality: Is the Conventional Wisdom Wrong?, Market Science Institute Report Number 00-120, Cambridge, MA: Marketing Science Institute. Moorman, Christine (1999) Developing a Research Agenda on Managing Market Knowledge, in Market Knowledge Management Conference Proceedings, Report Number 99-102, Cambridge, MA: Marketing Science Institute. Moorman, Christine (1997) Competitive Responses to External Market Information Flows: The Case of the Nutrition Information and Labeling Act, Marketing Science Institute Report Number 97-121, Cambridge, MA: Marketing Science Institute. Miner, Anne S., Christine Moorman, and Paula Bassoff (1997), Organizational Improvisation and New Product Development, Marketing Science Institute Report Number 97-110, Cambridge, MA: Marketing Science Institute. Moorman, Christine and Anne S. Miner (1995), Walking the Tightrope: Organizational Improvisation and Information Use in New Product Development and Introduction, Marketing Science Institute Report Number 95-101, Cambridge, MA: MSI. Moorman, Christine and Jon R. Austin (1995), The Paradox of Low Quality and High Use: Researchers Influence on the Nature and Utilization of Market Information, Marketing Science Institute Report Number 95-116, Cambridge, MA: MSI. Moorman, Christine, Rohit Deshpand, and Gerald Zaltman (1993), Relationships Between Providers and Users of Market Research: The Role of Personal Trust, Marketing Science Institute Report Number 93-111, Cambridge, MA: MSI. E. Conference Publications and Presentations Co-organizer (with Don Lehmann), Cool Tools for Assessing Marketing Strategy Performance Conference, August 15, Chicago IL, co-sponsored by the AMA and MSI. Mark Houston, Mike Hutt, Christine Moorman, Aric Rindfleisch, Vanitha Swaminathan, and Beth Walker, Marketing Networks and Firm Performance, presented at Cool Tools for Assessing Marketing Strategy Performance Conference, August 15, Chicago, IL. Westman, Eric C., William S. Yancy, Jr., Kevin A. Schulman, and Christine Moorman, Can We Do Clinical Outcome Trials of Diet?, presented at the Duke Clinical Research Institute Seminar Series, Duke University, Durham, NC. Moorman, Christine (2003), The Craft of Marketing Publications, presented at the American Marketing Associations Summer Educators Conference, Chicago, IL and the Doctoral Student Project, Chicago, IL. Moorman, Christine and Raji Srinivasan (2003), Factors Affecting Online Performance, presented at the American Marketing Associations Winter Educators Conference, Orlando, FL. Srinivasan, Raji, Tom Shivley, and Christine Moorman (2003), A Time Varying Parameter Model of the Customer Satisfaction-Repurchase Intention Relationship in an Online Context, presented at the Marketing Science Conference, University of Maryland. Swaminathan, Vanitha and Christine Moorman (2002), Marketing Networks and Firm Performance, presented at the MSI Conference on Linking Marketing to Financial Performance and Firm Value. Moorman, Christine (2002), Research-Bound: Survival Tips, presented at the Doctoral Special Interest Group meeting of the American Marketing Associations Summer Educators Conference, San Diego, CA. Srinivasan, Raji and Christine Moorman (2002), An Analysis of Customer Satisfaction in Online Retailers, presented at the American Marketing Associations Winter Educators Conference, Austin, TX. Kyriakopoulos, Kyriakos and Christine Moorman (2002), Marketing Strategy Complementarities, presented at the American Marketing Associations Winter Educators Conference, Austin, TX. Moorman, Christine, Roland T. Rust, and Peter R. Dickson (2001), The Locus of Customer Focus: Knowledge Systems in Organizations, presented at the American Marketing Associations Winter Educators Conference, Phoenix, AZ. Moorman, Christine (2001), Knowledge and Learning in Marketing Organizations, presented at the American Marketing Associations Winter Educators Conference, Phoenix, AZ. Moorman, Christine, Roland T. Rust, and Peter R. Dickson (2000), The Locus of Customer Focus: Knowledge Systems in Organizations, a summary in Collecting and Using Market and Marketing Knowledge, Marketing Science Institute Report Number 00-121, Marion Debruyne ed., Cambridge, MA: MSI, 13-14. Moorman, Christine (2000), Consumer Confidence and Knowledge Calibration, Advances in Consumer Research, eds. Mary Gilly and Joan Meyers-Levy, Volume 27, Provo, UT: Association for Consumer Research, p. 47. Kyriakopoulos, Kyriakos and Christine Moorman (1998), Exploitative and Exploratory Market Learning and New Product Outcomes in Firms, in American Marketing Association Summer Educators Proceedings, eds. R. Goodstein and S. MacKenzie, Chicago: American Marketing Association, 28-33. Moorman, Christine (1998), Cynical Consumers: Skepticism and Faith in the Marketplace, Advances in Consumer Research, eds. Joe Alba and Wes Hutchinson, Volume 25, Provo, UT: Association for Consumer Research, 215. Moorman, Christine and Anne S. Miner (1996), Innovation in New Product Processes: The Role of Organizational Memory, in Innovation in New Product Development: Best Practice in Research, Modeling, and Applications, Philadelphia: The Wharton School, SEI Center for Advanced Studies in Management, 18-19. Miner, Anne S. and Christine Moorman (1996), Organizational Improvisation and Long-Term Learning in Product Development, in Organizational Innovation for Effective New Product Development, eds., Rajesh Chandy and Anne Stringfellow, Conference Summary, Report Number 95-120, Cambridge, MA: Marketing Science Institute, 33-36. Miner, Anne S., Christine Moorman, and Paula Bassoff (1996), Organizational Improvisation and Long-term Learning, presented at the Academy of Management Meetings (presented by P. Bassoff). Miner, Anne S. and Christine Moorman (1996), Organizational Improvisation and Long-Term Learning in Product Development, presented at the Marketing Science Conference on Really New Products (presented by A. Miner). Workman, John and Christine Moorman (1996), The Interaction of Organizational and Market Knowledge, presented at the American Marketing Association Winter Educators Conference (presented by J. Workman). Moorman, Christine (1995), A Quasi-Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Process Activities: The Case of the Nutrition Labeling and Education Act, presented at the Association for Consumer Research Conference. Moorman, Christine (1995), Does Consumer Information Transform Markets? presented at the Marketing and Society Special Interest Group Summer Research Conference. Moorman, Christine and Aric Rindfleisch (1995), Session Summary: Divergent Perspectives on the Role of Prior Knowledge in Information Search and Processing Activities, in Advances in Consumer Research, eds. Frank Kardes and Mita Sujan, 22, Provo, UT: Association for Consumer Research, 564-565. Moorman, Christine and Anne S. Miner (1995), The Role of Organizational Memory in New Product Performance and Creativity, presented at the Wharton Conference on Innovation in New Product Development (presented by C. Moorman). Moorman, Christine (1995), Managing Market Information Processes: A Discussion of the Literature presented at the Marketing Science Institute Board of Trustees Meeting. Moorman, Christine (1995), When the Manager Becomes the Measure: The Use of Personal Information in the Development of Managers Understandings of Consumers, presented at the Association for Consumer Research Conference. Moorman, Christine (1994), The Effects of Organizational Memory of the Performance of Organizational-level Market Information Processes, presented at the AMA Summer Educators Conference. Moorman, Christine (1994), A Session Summary of Perspectives on Consumer Health Issues: Theoretical, Methodological, and Policy Insights, in Advances in Consumer Research, eds. Chris Allen and Deborah Roedder John, 21, Provo, UT: Association for Consumer Research, 12. Moorman, Christine and Aric Rindfleisch (1994), "The Role of Prior Knowledge in the Acquisition of Product Information: A Test of Four Models" presented at the Association for Consumer Research Conference (presented by A. Rindfleisch). Moorman, Christine (1993), Exploring the Effects of Consumer Characteristics on Health Behaviors, presented at the Association for Consumer Research Conference. Moorman, Christine and Jon Austin (1992), The Other Side of Trust: How Researchers Trust in Users Affects Knowledge Development, Dissemination, and Utilization, presented at the AMA Winter Educators Conference (presented by C. Moorman). Moorman, Christine and Jon Austin (1992), The Role of Information Providers in Knowledge Development, Dissemination, and Utilization, presented at the Marketing Science Institute, Cambridge, MA (presented by C. Moorman). Moorman, Christine, Gerald Zaltman, and Rohit Deshpand (1991), Relationship Between Providers and Users of Market Research: The Role of Personal Trust, presented at the Marketing Science Institute, Cambridge, MA (presented by C. Moorman). Moorman, Christine, Gerald Zaltman, and Rohit Deshpand (1991), "Factors Affecting Trust in Market Research Relationships," presented at the AMA Winter Educators Conference (presented by C. Moorman). Moorman, Christine and Erika Matulich (1991), "A Framework for Utilizing Marketing Expertise in Strategy Design," in Proceedings of the AMA Winter Educators Conference, eds. John Lynch and Terry Childers, Chicago, IL: American Marketing Association, 339-347 (presented by E. Matulich). Moorman, Christine and Erika Matulich (1991), Determinants of Consumers Health Behaviors: Theory and Empirical Test, in Proceedings of the AMA Winter Educators Conference, eds. John Lynch and Terry Childers, Chicago, IL: American Marketing Association, 243-244 (presented by C. Moorman). Roth, Martin S. and Christine Moorman (1987), The Cultural Content of Cognition and the Cognitive Content of Culture: Implications for Consumer Research, in Advances in Consumer Research, 14, ed. M. Houston, Provo, UT: Association for Consumer Research, 111-116 (presented by Martin Roth). Moorman, Christine and Gerald Zaltman (1985), Sharing Models of Inquiry, in Advances in Consumer Research, 12, eds. E.C. Hirschman and M.B. Holbrook, Provo, UT: Association for Consumer Research, 312-314 (presented by C. Moorman). Moorman, Christine (1984), Creative Inquiry: The Role of the Prepared Mind, in AMA Winter Educators Conference: Scientific Method in Marketing, eds. P.F. Anderson and M.J. Ryan, Chicago, IL: American Marketing Association, 53-56. PRESENTATIONS Invited Presentations Marketing Science Institute (1992, 1993, 1995, 1996, 1998, 2000, 2002) University of Virginia (1993) University of Pennsylvania (1994) Queens University (1994) UCLA Marketing Camp (1995) AMA Doctoral Consortium (1995, 1997, 1998, 1999, 2000, 2002, 2003, 2004) Dartmouth College (1995, 1996) Indiana University (1995) University of South Carolina (1995) Harvard University (1996, 1997) The Ohio State University (1996) University of Cincinnati (1996) Northern Kentucky University (1996) The University of Georgia (1997) University of North Carolina - Chapel Hill (1997) Columbia University Marketing Camp (1997) University of Connecticut (1997) Massachusetts Institute of Technology (1997) University of Southern California Marketing Camp (1998) University of Houston (1998) University of California - Berkeley (1998) University of Utah (1998) Washington State University (1998) Duke University (1998) UNC-Wilmington (2000) Penn State University (2000) University of Texas-Austin Marketing Camp (2001) University of Maastricht, The Netherlands (2001, 2003) City University of Hong Kong (2002) University of Maryland Marketing Camp (2002) Cardiff University (2002) London Business School (2002) Cambridge University (2002) Texas A&M University (2002) ULCA (2002) University of Washington (2002) Case Western Reserve University (2003) NYU Marketing Camp (2003) University of Pittsburgh Marketing Camp (2004) University of Western Ontario (2004) Iowa State University (2004) Discussant Role Public Policy and Marketing Conferences (1999) Association for Consumer Research Conference (1993, 1996, 1997, 1998) Winter Educators American Marketing Association Conference (1992) Summer Educators American Marketing Association Conference (1997) Conferences Co-organizer (with Don Lehmann), Cool Tools for Assessing Marketing Strategy Performance Conference, 2003, Chicago IL, co-sponsored by the AMA and MSI. Track Chair, AMA Winter Educators Conference, Marketing Theory Track Chair, AMA Winter Educators Conference, Using Information in Marketing Strategy and Public Policy RESEARCH GRANTS Glaxo-Welcome, Sanford Institute, Cross-Sector Public Policy Initiatives, Serving Public Policy Objectives by Scaling Social Sector Innovations. Awarded one month of summer support to examine the scalability of successful health programs. Marketing Science Institute (2002 to completion), Awarded $10,000 with Vanitha Swaminathan to examine the relationship between marketing networks and firm performance. Marketing Science Institute (2000-to completion), Awarded $28,800 with Raji Srinivasan to examine the practices of online retailers. The National Science Foundation (1998-2000), Awarded $177,000 by the Decision, Risk, and Management Science Program to examine the impact of information on markets and firm behavior. The Graduate School, University of Wisconsin-Madison (1997-1998), Awarded summer support and project assistant support. Marketing Science Institute (1997-to completion), Awarded $19,000 to continue domestic and international study of the consumer, seller, market, and industry-level effects of information. School of Business, University of Wisconsin - Madison (1997-1998), Awarded 1/9 summer support to continue to pursue stream of research on consumer, manager and organizational use of market information. Marketing Science Institute (1996-to completion), Awarded $18,000 with Roland T. Rust (Vanderbilt University) to study the individual and organizational factors influencing the use of information linking customer satisfaction to financial outcomes in firms. The Graduate School, University of Wisconsin-Madison (1996-1997), Awarded summer support and project assistant support. School of Business, University of Wisconsin - Madison (1995-1996), Awarded $15,000 for summer support to continue to pursue stream of research on consumer, manager and organizational use of market information. The Graduate School, University of Wisconsin-Madison (1995-1996), Awarded project assistant support. National Science Foundation (1994-1996), Awarded $118,800 with A. Miner by the Decision, Risk, and Management Science Program to perform a pilot study of improvisation and learning in new product development and introduction. Marketing Science Institute (1994-1995), Awarded $3,000 to perform a theory-driven evaluation of the Nutrition Labeling and Education Act on firm competitive and compliance activities. Marketing Science Institute (1994-1995), Awarded $4,770 to perform a theory-driven evaluation of the Nutrition Labeling and Education Act on consumer information processing activities. Marketing Science Institute (1993-1994), Awarded $15,000 with A. Miner to examine organizational improvisation and market information utilization in new product development. School of Business, University of Wisconsin-Madison (1993-1994), Awarded $15,000 for summer support to continue to pursue research on manager and organizational use of market information. Marketing Science Institute (1991-1992), Awarded $2,900 with J. Austin to investigate how provider trust in market research users influences the utilization of market research information. The Graduate School, University of Wisconsin-Madison (1991-1992), Awarded summer support. Marketing Science Institute (1989-1991), Awarded $9,200 with G. Zaltman and R. Deshpand to investigate how user trust in research providers influences the use of market research information. The Graduate School, University of Wisconsin- Madison (1989-1990), Awarded summer support. General Motors and Shell Oil Companies (1988), Awarded $4,500 with G. Zaltman to conduct theoretical research concerned with managers utilization of market information. IBM Corporation (1988), Awarded $4,000 with G. Zaltman to develop a course concerned with the utilization of market research information in organizations. TEACHING Undergraduate: Marketing Strategy, Consumer Behavior MBA: Marketing Strategy, Consumer Behavior Ph.D. Seminars: Marketing Strategy, Consumer Behavior Dissertation Committees: Carmen Weigelt, Committee Member, 2003. Ning Li, Committee Member, 2002. Rebecca Slotegraaf, Chair, 2000. Albert Lai, Committee Member, 1998. Aric Rindfleisch, Chair, 1998. Jon Austin, Committee Member, 1997. Charles Sharp, Co-Chair, 1997 Tom Brown, Committee Member, 1994. Erika Matulich, Committee Member, 1994. Bill Murphy, Committee Member, 1993. Jonlee Andrews, Committee Member, 1992. Gabriele Haberland, Committee Member, 1992. Ravi Sohi, Committee Member, 1991. SERVICE Editorial Review Boards: Marketing Science, 2001-present (served as Guest AE) Journal of Consumer Research, 1999-present Journal of Marketing Research, 1998-present Journal of Marketing, 1992-2002 Journal of Public Policy & Marketing, 1992-present Journal of Strategic Marketing, 1998-present Marketing Letters, 1994-present Ad Hoc Reviewer: Administrative Science Quarterly Journal of Consumer Psychology Management Science Marketing Science Organization Science Journal of Product Innovation Management Journal of Business Research Sloan Management Review Professional Affiliations: American Marketing Association Association for Consumer Research INFORMS Beta Gamma Sigma, National Business Honorary Society Conference Reviewing: Winter Educators American Marketing Association Conference, 1987-present. Summer Educators American Marketing Association Conference, 1989-present. Association for Consumer Research Conference, 1992-present; Program Committee: 1996-1999. Marketing and Public Policy Conference, 1990-present. Agency for Healthcare Policy Research Conference, 1993. National Science Foundation Management of Technology Program, 1998. Other Reviewing: AMA Doctoral Dissertation Competition, 1993, 1994, 1996, 1997, 1999, 2003, 2004. Marketing Science Institute Doctoral Dissertation Competition, 1994, 1996-2000, 2004. Product Development Management Association Doctoral Dissertation Competition, 2000. Sheth Award Dissertation Competition, 1996. AMA P&G Dissertation Competition, 1997-2000. William ODell Award Committee, 2000. Professional Leadership Positions: Academic Trustee, Marketing Science Institute, 2003- Chair, Marketing Strategy Special Interest Group, American Marketing Association, 2001-2004 Director, Public Policy Perspective, Association for Consumer Research, 2002- Board of Directors, American Marketing Association, 2003- Co-Chair, John Howard Dissertation Competition, 2002. Academic Council, American Marketing Association, 2001-2003. Vice Chair of Communication, AMA Marketing Strategy Special Interest Group, 1998. Track Chairperson, Marketing Theory Track, AMA Winter Educators Conference, 1993; Marketing Strategy and Policy Track, AMA Winter Educators Conference, 1998. Co-Chairperson, AMA Marketing and Society Interest Group conference on Consumer and Market Implications of Nutrition Information Provision, 1995. Board Member, AMA Marketing and Society Interest Group, 1994-1998. Member, Marketing Science Institute Information Utilization Steering Committee, 1991-present. Select Internal Service, UW-Madison: Research Committee, 1993-1998, Chair, 1998 Academic Planning Council, 1996-1997 Diversity Committee, 1989-1993 Mu Kappa Tau, Undergraduate Marketing Club, Co-Advisor, 1997-1999 Select Internal Service, Duke University: Marketing Area Coordinator, 2002- Deans Executive Committee, 2002- Deans Faculty Advisory Committee, 2001-2002 Duke University Academic Priorities Committee, 2001-2003 Duke University Academic Programs Committee, 2003- Duke University Academic Council, 2002-2003 Duke University NCAA Oversight Committee, 2001-2003 Council for the Advancement of Social Entrepreneurship Advisory Board, 2002- Strategy Committee, 1999-2001 Coordinator, Strategy Lunch Group, 2000 Strategy Chair Recruiting Committee, 2000 Marketing Area Recruiting Coordinator, 2000 PUBLIC AND PRIVATE SECTOR ADVISING National Institute of Health/Mental Health, Bethesda, MD Hallmark Cards, Kansas City, MO Burroughs Wellcome Company, Research Triangle Park, NC General Motors, Detroit, MI Shell Oil Companies, San Francisco, CA Nippon Information and Communication, Osaka, Japan Campbell County Rapid Transit, Batavia, OH Federated Department Stores, Sanger Harris Department Stores, Dallas, TX Market Research of Canada, Toronto, Ontario PAGE  PAGE 17 "#$&'6:;HUbmxy~@ A w z     Z # ܶthGhGOJQJhPhOJQJh 2OJQJhZ\OJQJhGOJQJhG5OJQJhGhG5>*OJQJhG5>*OJQJh8y5>*OJQJh=OJQJh!IOJQJh8yOJQJhMbOJQJh8yCJOJQJh8y5OJQJ-$%&'Iz%%%%%%%%%%%%%$ 4d]a$ Pd]gd= 4d]  d]$  d]a$$  d]a$ $  da$&@ A x y z C _ ` 8 %%%%%%%%%%%%%%%%%%%%% hd] h xd] 4d] 4vd]^v`8 V   X 9 3R%%%%%%%$ d]gd'$ d]gdG d]gdG hd]# 7 8 9 c 235RR`bEJ#6nt(\ux~Ƿ룗ǃh=OJQJhdY3hG6OJQJhoh 6OJQJhohG6OJQJh"SOJQJh'OJQJhZ\OJQJh OJQJhaOJQJhoOJQJhGhG>*OJQJhGOJQJhGhG6OJQJ3:bLM%n E7%%%%%%%%%%%%%%%%%%%%% d]gdG$ d]gdG()wx!w+,K%%%%%%%%%%%%%%%%%%%^gd   d]^` gdG 0d]^`0gd  d]gdG !#wyq)*+2eJMOUVW\ijúó~~hZ\OJQJaJh2hZ\OJQJaJh h 5OJQJh 5OJQJhdY35OJQJ h h h >*OJQJhG>*OJQJhG5OJQJh hGOJQJhZ\h=hGh hGOJQJh OJQJ-KLMVWXij z{12%%%%%%%%% ^`  d]^` gd=  d]^` gd2  d]^` gdZ\h^hgd gddY3gd  d]gdG  %;B!Icv{"$02Qn ʹʱwnwf]wf]UffhSx OJQJh8y>*OJQJh8yOJQJh=>*OJQJhbOJQJh=OJQJh$h=OJQJh 2OJQJh$h$>*OJQJh$h$OJQJh$OJQJh2>*OJQJhSOJQJh2OJQJhZ\OJQJh2hZ\OJQJaJhZ\OJQJaJh2hZ\>*OJQJaJ!245CDl m "!%%%%%%%%%%%%%%%%%%%%%  d]^` $ ^`a$ ^` ,9 M !!!"""###$$%%%&~&&&&?'f'Y(m()9)*+*T*j*m++!,=,,,Z-{---.&.F.H.I.n.o...'/:/*OJQJhw{JOJQJhaOJQJhG5OJQJhGOJQJh8y5OJQJhSOJQJh8yOJQJh8y>*OJQJB"!#!!! 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