Executive Biography
Robert H. Ashton
L. Palmer Fox Professor
Ph.D. University of Minnesota, 1973

Bob Ashton is the L. Palmer Fox Professor at the Fuqua School of Business. His teaching interests involve managerial accounting, with particular emphasis on strategic cost management and control systems, performance measurement and evaluation, and the role of accounting measures in implementing and monitoring firm strategy. He teaches in the Global Executive MBA Program, Weekend Executive MBA Program, and Financial Analysis and Reporting for Nonfinancial Managers, an open-enrollment Executive Education course that meets twice a year. He has taught tailored Executive Education courses for clients that include Osram Sylvania, Siemens, Lufthansa, Deutsche Bank Asset Management, PricewaterhouseCoopers, Rostelecom, Stinnes Logistics, and a Management Development program for the Commonwealth of Independent States. In 2008, he was the lead faculty member for the Daytime Program's first-ever GATE course (Global Academic Travel Experience) to focus on the Middle East.

His research interests center around behavioral decision theory and its applications to management accounting, external auditing, and taxation issues. He has published three books and more than 70 articles in leading academic and professional journals in accounting, management, and cognitive psychology, including The Accounting Review, Journal of Accounting Research, Contemporary Accounting Research, Journal of Accounting Literature, Advances in Accounting Behavioral Research, Advances in Management Accounting, Auditing: A Journal of Practice & Theory, Journal of the American Taxation Association, Advances in Taxation, Accounting Horizons, Journal of Accounting Education, Management Science, California Management Review, Organizational Behavior and Human Decision Processes, Acta Psychologica, Journal of Behavioral Decision Making, Journal of Applied Psychology, and Journal of Behavioral Finance, and has served on the editorial boards of several top journals.

Bob served a term as Dean of The Fuqua School of Business Europe, with operations centered in Frankfurt. Other service activities within the Fuqua School include many years as Accounting Area Coordinator and membership on the Dean's Advisory Committee and the Executive Education Advisory Committee, and, within Duke University, service on the Academic Council and the Provost's Committee on Appointment, Promotion and Tenure. He has served the American Accounting Association in several capacities, including twice chairing its Competitive Manuscript Award Committee and being the Director of the AAA's Doctoral Consortium. In 1995, he received the first Outstanding Behavioral Accounting Researcher award from the American Accounting Association.

Consulting clients include Duke University Medical Center, KPMG, and PricewaterhouseCoopers. Prior to joining the faculty of Duke University, he was on the faculties of the University of Texas at Austin, the University of Alberta, and New York University. He received a Ph.D. from the University of Minnesota, and is a Certified Public Accountant.

Bob came to the Fuqua School in 1986, along with his wife, Alison Hubbard Ashton, who is a Fuqua faculty member in the Accounting Area and former Associate Dean for Executive MBA Programs. They live in Durham, and have a daughter, Amelia, who graduated from Stanford University and is now a student at Duke Law School.