Wilfred Amaldoss
Associate Professor of Marketing
Ph.D., The Wharton School, University of Pennsylvania, 1998

Professor Amaldoss received his Ph.D in Marketing in 1998 from the Wharton School of the University of Pennsylvania. He has taught earlier at the Krannert Graduate School of Management of Purdue University.

He is interested in understanding strategic behavior in the context of pricing, inter-organizational relationship, and new product development. Recent publication credits include "Conspicuous Consumption and Sophisticated Thinking," (with Sanjay Jain), forthcoming in Management Science; "Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence," (with Amnon Rapoport) forthcoming in Marketing Science; “Pricing of Conspicuous Goods: A Competitive Analysis,” (with Sanjay Jain), Journal of Marketing Research, 2005; “Mixed Strategy Play in Single-Stage All-Pay Auctions with Symmetric Players,” (with Amnon Rapoport), in Journal of Economic Behavior and Organization, 2004; "David versus Goliath: An Analysis of Asymmetric Mixed Strategy Games," (with Sanjay Jain), Management Science, 2002; “Collaborating to Compete (with R. Meyer, J. Raju, and A. Rapoport), Marketing Science, 2000; "Mixed Strategies and Iterative Elimination of Strongly Dominated Strategies: An Experimental Investigation of States of Knowledge," (with A. Rapoport), Journal of Economic Behavior and Organization, 2000. The National Science Foundation funds some of his research projects.

In 2001, his research received the Frank M. Bass Award. The INFORMS College of Marketing gave this award in recognition of the best marketing paper derived from a Ph. D. thesis published in an INFORMS-sponsored journal (Marketing Science/Management Science). In addition, he received the John C. Little Award, for the best marketing paper published in Marketing Science or Management Science.

He was selected by members of The Duke MBA – Cross Continent class of 2005 for the 2005 Excellence in Teaching award for his Marketing Management course. The MBA students of Krannert School of Management voted him the best instructor in the school in 2000 and 2001. In recognition of this teaching excellence, he was awarded the Salgo-Noren Outstanding Teaching Award in 2000 and 2001. He was also named the Jay Ross Young Faculty Scholar in 2000.

He worked as a senior account executive, account director and client services controller with Lintas Worldwide, an advertising agency. Prior to joining Lintas, he received his MBA from the Indian Institute of Management at Ahmedabad, India.