Preyas S. Desai
Preyas Desai is Professor of Business Administration, Fuqua School of
Business, Duke University. He received his BE in Mechanical Engineering and
MBA from Gujarat University. He holds MS and Ph.D. from Carnegie Mellon
University. Prior to joining Fuqua, he taught at the Krannert Graduate
School of Management, Purdue University.
His research interests include management of distribution channels, marketing
of durable goods, and segmentation and price discrimination. His papers
have appeared in Journal of Marketing, Journal of Marketing
Research, Journal of Retailing,
Quantitative Marketing and Economics.
He is a departmental editor for the marketing department of Management Science, an area editor for Marketing
Science, and an associate editor for Quantitative
Marketing and Economics.
Currently he teaches in the daytime MBA, CCMBA and Global Executive MBA
programs at the Fuqua School. His teaching interests
include marketing management, marketing of high technology products, and