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Executive Biography


Preyas S. Desai

Preyas Desai is Professor of Business Administration, Fuqua School of Business, Duke University. He received his BE in Mechanical Engineering and MBA from Gujarat University. He holds MS and Ph.D. from Carnegie Mellon University. Prior to joining Fuqua, he taught at the Krannert Graduate School of Management, Purdue University.

His research interests include management of distribution channels, marketing of durable goods, and segmentation and price discrimination. His papers have appeared in Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science, Management Science, Quantitative Marketing and Economics. He is a departmental editor for the marketing department of Management Science, an area editor for Marketing Science, and an associate editor for Quantitative Marketing and Economics. 

Currently he teaches in the daytime MBA, CCMBA and Global Executive MBA programs at the Fuqua School. His teaching interests include marketing management, marketing of high technology products, and business-to-business marketing.

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