Duke MaSC Lab


The Duke Motivation and Social Cognition lab is housed in Duke’s Fuqua School of Business. The lab’s primary mission is to explore basic motivational and social cognitive influences and mechanisms on the lives of people, in their roles as individuals, relationship partners, employees or consumers. The lab includes a mix of more than twenty researchers sharing an interest in MaSC topics who are housed in social psychology, management/organizational behavior, and marketing.


What’s the MaSC lab?