Martha Rogers
Adjunct Professor of Marketing
Ph.D. University of Tennessee, 1983

Martha Rogers, Ph.D. is an expert in the rapidly evolving fields of customer-focused strategy, managing for customer relationships, and managing CRM ROI and customer equity. With Don Peppers, she has co-authored five books on these subjects: The first, The One to One Future (Currency/Doubleday 1993), was named by Inc. magazine's editor, George Gendron, as "one of the two or three most important business books of all time." The second, Enterprise One to One, received a top 5-star rating from the Wall Street Journal. All five have been international best sellers, including the latest book, One to One B2B, which made the NY Times Business Best Seller list within a month of its May 2001 publication. The books appear in a total of 14 languages.

As an Adjunct Professor at the Fuqua School of Business at Duke University, Martha is helping to spearhead the CRM coursework at the MBA level. She is also the co-director of the Teradata Center for CRM Research at Duke University. She is widely published in academic and trade journals, including Journal of Advertising Research, Journal of Public Policy and Marketing, Harvard Business Review, Journal of Applied Psychology and many others. She was named 1997 International Sales and Marketing Executives Educator of the Year, Direct Marketer of the Year in 1998 by DM Days New York and named by Business 2.0 as one of the nineteen most important business Gurus of all time in October of 2001. She also serves on the Advisory Board of the Kelley School of Business at Indiana University.

Martha is a Partner of Peppers and Rogers Group, a customer-focused strategy consulting firm based in Norwalk, CT, with 15 offices around the world. Clients include AT&T, American Skandia, Boise Cascade Office Products, Convergys, E*Trade, Ford Motor Company, Unilever, First USA Bank, KPMG, Banco Santander (South America), Winterthur (Switzerland), NTT (Japan). Hewlett Packard has built over 100 "1to1 campfires" (pilot programs) around the world, all based on 1to1 principles. At Peppers and Rogers Group, Martha has led several large subscription-based research studies focusing on particular aspects of CRM, such as the direct-to-consumer delivery channels. She serves on the Advisory Boards of several CRM-based companies. Martha began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow.