Carl F. Mela is the T. Austin Finch Foundation Professor of Marketing at Duke University. He holds an engineering degree from Brown University, and a Ph.D. in Marketing from Columbia University. Prior to his Ph.D., he held management positions at Hewlett Packard, Hughes Space and Communications, and Proxima Corporation.

Prof. Mela applies economic and statistical models to generate insights regarding the long-term effects of marketing activity on brand equity as well as the role the Internet and new media on consumer and firm behavior. Articles along these lines appear in the Journal of Marketing Research, Marketing Science, Journal of Marketing, Harvard Business Review, the Journal of Consumer Research and have received or been a finalist for thirty-five best paper awards including the INFORMS John D.C. Little Award and Long-term Impact Award and the American Marketing Association's William O'Dell and Paul Green Awards.

Prof. Mela serves or has served as an Executive Director of the Marketing Science Institute, Associate Editor of Marketing Science, the Journal of Marketing Research, and Quantitative Marketing and Economics and is on the editorial board of the Journal of Marketing. Professional boards include or have included the Word of Mouth Marketing Association, Unilever and Information Resources, Incorporated.

Contact Information

Carl F. Mela
Duke University
Professor of Marketing
Fuqua School of Business
Duke University
Durham, North Carolina 27708-9012
(919) 660-7767