Grants

Marketing Meets Wall Street (2007), Awarded $5,000 to study, “Threading the Needle: How Firms Derive Value When Bringing Innovations to Market” (with Rika Spencer).

Transformative Consumer Research (2006), Awarded $4,000 to study, “A Life out of Balance: Health Consequences of a Material Lifestyle” (with J. Burroughs, A. Rindfleisch, and M. Richins).

IBSM Academic-Practitioner Challenge (2006), Silver Prize Winner, $20,000 awarded for “Learning to Market” (with M. Lovett).

Glaxo-Welcome, Sanford Institute, Cross-Sector Public Policy Initiatives (2003), “Serving Public Policy Objectives by Scaling Social Sector Innovations. Awarded one month of summer support to examine the scalability of successful health programs.

Marketing Science Institute (2002-to completion): Awarded $10,000 with Vanitha Swaminathan to examine marketing networks.

Marketing Science Institute (2000-to completion): Awarded $28,800 with Raji Srinivasan to examine the practices of online retailers.

The National Science Foundation (1998-2000): Awarded $177,000 by the Decision, Risk, and Management Science Program to examine the impact of information on markets and firm behavior.

The Graduate School, University of Wisconsin-Madison (1997-1998): Awarded summer support and project assistant support.

Marketing Science Institute (1997-to completion): Awarded $19,000 to continue domestic and international study of the consumer, seller, market, and industry-level effects of information.

School of Business, University of Wisconsin - Madison (1997-1998): Awarded 1/9 summer support to continue to pursue stream of research on consumer, manager and organizational use of market information.

Marketing Science Institute (1996-to completion): Awarded $18,000 with Roland T. Rust (Vanderbilt University) to study the individual and organizational factors influencing the use of information linking customer satisfaction to financial outcomes in firms.

The Graduate School, University of Wisconsin-Madison (1996-1997): Awarded summer support to continue to pursue stream of research on consumer, manager and organizational use of market information.

School of Business, University of Wisconsin - Madison (1995-1996): Awarded summer support to continue to pursue stream of research on consumer, manager and organizational use of market information.

The Graduate School, University of Wisconsin-Madison (1995-1996): Awarded summer support to continue to pursue stream of research on consumer, manager and organizational use of market information.

National Science Foundation (1994-1996): Awarded $118,800 with A. Miner by the Decision, Risk, and Management Science Program to perform a pilot study of improvisation and learning in new product development and introduction.

Marketing Science Institute (1994-1995): Awarded $3,000 to perform a theory-driven evaluation of the Nutrition Labeling and Education Act on firm competitive and compliance activities.

Marketing Science Institute (1994-1995): Awarded $4,770 to perform a theory-driven evaluation of the Nutrition Labeling and Education Act on consumer information processing activities.

Marketing Science Institute (1993-1994): Awarded $15,000 with A. Miner to examine organizational improvisation and market information utilization in new product development.

School of Business, University of Wisconsin-Madison (1993-1994): Awarded $15,000 for summer support to continue to pursue research on manager and organizational use of market information.

Marketing Science Institute (1991-1992): Awarded $2,900 with J. Austin to investigate how provider trust in market research users influences the utilization of market research information.

The Graduate School, University of Wisconsin-Madison (1991-1992): Awarded summer support.

Marketing Science Institute (1989-1991): Awarded $9,200 with G. Zaltman and R. Deshpandé to investigate how user trust in research providers influences the use of market research information.

The Graduate School, University of Wisconsin- Madison (1989-1990): Awarded summer support.

General Motors and Shell Oil Companies (1988): Awarded $4,500 with G. Zaltman to conduct theoretical research concerned with managers' utilization of market information.

IBM Corporation (1988): Awarded $4,000 with G. Zaltman to develop a course concerned with the utilization of market research information in organizations.