Teaching Interests

Undergraduate: Marketing Strategy, Consumer Behavior

MBA: Marketing Strategy, Consumer Behavior

Ph.D.: Marketing Strategy, Consumer Behavior

Teaching Awards

Finalist, Best Elective Teaching Faculty-Weekend Executive Program, Fuqua School of Business, Duke University, 2003.

Finalist, Best Elective Teaching Faculty-Weekend Executive Program, Fuqua School of Business, Duke University, 2001.

Finalist, Best Elective Teaching Faculty-Daytime Program, Fuqua School of Business, Duke University, 2000.

Mabel M. Chipman Teaching Excellence Award, University of Wisconsin, 1999.

H.I. Romnes Award Nominee, School of Business, University of Wisconsin - Madison, 1998.

Total Quality Management Teaching Grant, UW-Madison School of Business, 1994.

John G. Shutz Excellence in Marketing Award, UW-Madison School of Business, 1993.

Faculty Eagle for Integration of Technology into Courses, UW-Madison, 1993.

Larsen Curriculum Development Grant, UW-Madison School of Business, 1992.

Wisconsin Student Association's "The Best Professors at the UW-As Chosen by the Students," UW-Madison School of Business, 1992.

"Faculty Appreciation Award," by the University of Wisconsin - Madison Panhellenic Association and Interfraternity Council, 1992.

Mu Kappa Tau "Marketing Professor of the Year," UW-Madison School of Business, 1991.