Professor of Marketing
Debu Purohit is Professor of Business Administration at the Fuqua School
of Business, and served as the Associate Dean of the Cross Continent
Program. Previously, he was on the faculty of the Haas School of Business
at the University of California,
Berkeley. He has published
extensively in journals such as Marketing Science, Management Science,
Journal of Consumer Research, and Journal of Marketing Research.
His dissertation, "A Theoretical and Empirical Analysis of Product
Obsolescence," won the Doctoral Dissertation Award from the American
Marketing Association. He also won the John Little Best Paper award for his
1997 article, "Dual Distribution Channels: The Competition Between
Rental Agencies and Dealers," published in Marketing Science. He
has been a finalist for this award on two other occasions in 1994 and 1999.
He has won numerous teaching awards in Duke's MBA programs. He was
recognized by the MBA - Weekend Executive Class of 2000 and the Class of
2002 with the Best Teacher award, and by the 2002 Daytime MBA class with
the Daimler Chrysler Corporation Award for Innovation and Excellence in
His teaching and research interests are in marketing high technology
products and marketing strategy. He teaches a second year elective on
Marketing of High technology in the MBA program. He has been involved in
executive education programs at Duke as well as the University
of California, Berkeley.
He teaches in various executive education programs such as Marketing
Leadership Forum, Program for Manager Development. In addition, he teaches
in custom executive education programs for companies such as ABB, Ericsson,
IBM, Microsoft, Progress Energy and Siemens.