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Executive Biography


Debu Purohit
Professor of Marketing
Ph.D. Carnegie Mellon University
, 1988

Debu Purohit is Professor of Business Administration at the Fuqua School of Business, and served as the Associate Dean of the Cross Continent Program. Previously, he was on the faculty of the Haas School of Business at the University of California, Berkeley. He has published extensively in journals such as Marketing Science, Management Science, Journal of Consumer Research, and Journal of Marketing Research. His dissertation, "A Theoretical and Empirical Analysis of Product Obsolescence," won the Doctoral Dissertation Award from the American Marketing Association. He also won the John Little Best Paper award for his 1997 article, "Dual Distribution Channels: The Competition Between Rental Agencies and Dealers," published in Marketing Science. He has been a finalist for this award on two other occasions in 1994 and 1999. He has won numerous teaching awards in Duke's MBA programs. He was recognized by the MBA - Weekend Executive Class of 2000 and the Class of 2002 with the Best Teacher award, and by the 2002 Daytime MBA class with the Daimler Chrysler Corporation Award for Innovation and Excellence in Teaching.

His teaching and research interests are in marketing high technology products and marketing strategy. He teaches a second year elective on Marketing of High technology in the MBA program. He has been involved in executive education programs at Duke as well as the University of California, Berkeley. He teaches in various executive education programs such as Marketing Leadership Forum, Program for Manager Development. In addition, he teaches in custom executive education programs for companies such as ABB, Ericsson, IBM, Microsoft, Progress Energy and Siemens.

Additional Information

Executive Biography

Vita (pdf)


Current Teaching
- Marketing of High Technology

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