Executive Biography
Richard Staelin
Edward and Rose Donnell Professor of Business Administration
Ph.D. University of Michigan, 1969

Richard Staelin is the Edward and Rose Donnell Professor of Business Administration at The Fuqua School of Business, Duke University. He served as Associate Dean for Faculty Affairs at The Fuqua School from 1984 until July 1991. For the next two years he was Executive Director of Marketing Science Institute in Cambridge, Massachusetts. After that he served as Managing Director of The Fuqua School's Global Executive MBA program (GEMBA). Currently he is Associate Dean for Executive Education and Co-Director of the Teradata Center for Customer Relationship Management at Duke University.

Prior to joining Duke's faculty, he taught at the Carnegie Mellon University, the University of Chicago and the Australian Graduate School of Management. He holds two bachelor degrees in Engineering, and MBA and a Ph.D. from the University of Michigan.

As Executive Director of Marketing Science Institute, Staelin facilitated the interface between the needs of the 60 plus member companies for relevant academic research and faculty researchers all around the world. This work included formulating industry's priorities, designing research competitions, evaluating and guiding faculty research and helping disseminate newly found knowledge. Dr. Staelin has published over 70 articles in academic journals on a diverse set of subjects which include information search, managerial decision making, influence of verbal and pictorial messages in print ads, consumer protection regulation and its impact on consumer behavior, channel management and marketing strategy. He has also co-authored a book entitled Consumer Protection Legislation and the U.S. Food Industry. He also has served on over 40 Ph.D. committees. His students now teach at universities all over the globe.

He has held a number of positions within the American Marketing Association (AMA), The Institute of Management Science (TIMS) and the American Statistical Association (ASA). He was Area Editor of Marketing Science, a position he held for seven years, and also served on the editorial boards of the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology and the Journal of Consumer Research. He was the Editor of Marketing Science from 1994 to 1997. In 1996, he was given the AMA Distinguished Educator award in recognition of his impact on the marketing profession and in 2000 he was awarded the Converse Award by the AMA.

Much of Staelin's consulting activity has been for the Federal Government (the FDA and the FTC), or as an expert witness in antitrust cases concerned with disputes between manufacturers and its dealers. Professor Staelin also has worked with Adtel - (a division of Burke Marketing) developing new ways to measure the effects of advertising and couponing on purchase behavior; MCI - forecasting the demand for the cellular telephone; and BNR - forecasting the demand for many new telephone services. He has taught in a number of executive programs around the world. These include programs in Norway, Israel and Australia, as well as at the University of Chicago, Carnegie Mellon and Duke University. His main interest in executive education is showing how strategic or tactical marketing problems can be better solved by using good analysis.