Tanya Chartrand



Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University.  Her research interests focus on the nonconscious processes influencing consumer judgment, emotion, and behavior.  She has published in numerous consumer behavior and psychology outlets, including the Journal of Consumer Research, the Journal of Consumer Psychology, American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, and Advances in Experimental Social Psychology.  She is co-chairing the 2011 North American Association for Consumer Research Conference and is co-editor of a special issue of Journal of Consumer Psychology on Nonconscious Processes that appeared in 2011. She received her PhD from New York University in social psychology, and was on the psychology faculty at Ohio State University before joining Duke University.  She teaches Market Intelligence and Consumer Behavior to the MBAs, Research Methods, Social Cognition, and Automaticity to the PhD students, and Psychology of Consumers to the undergraduates at Duke.